Adriatic tourism combines coastal destinations, outdoor offers and culinary experiences that shape early year business agendas. Alpe-Adria Fair 2026 runs from 4 to 7 February in Ljubljana and brings together a broad mix of regional exhibitors.
Practical info for Alpe-Adria Fair 2026
The event takes place at the Ljubljana Exhibition and Convention Center. The floor plan includes dedicated zones for destinations and a professional HoReCa section operating under the GASTexpo brand.
Key numbers
- Visitors 2026 22,000
- Exhibitors 350
These figures set the scale for prospecting and the volume of potential meetings across the four days.
Sectors and exhibitor profile
Exhibitors represent destination management, outdoor and caravaning products, hospitality equipment and culinary offers. Croatia participates as the partner country with a strong showcase of Adriatic destinations and themed offers.
Program highlights for the edition
The fair features sector initiatives such as the Jakob award, which recognizes innovation and quality in tourism. GASTexpo runs parallel and concentrates professional hospitality equipment and culinary showcases. Awards like Best of Local and national presentation spaces highlight regional traditions and gastronomy.
B2B prospecting tips for Ljubljana
Concrete preparation makes commercial visits more efficient. Suggested actions:
- Build a priority list of target contacts and request meetings before the show. Block dedicated meeting slots in your calendar.
- Bring digital and print materials in English and consider translations into Slovenian or Croatian for regional stands.
- Set post-show follow up steps with measurable actions during the two weeks after the fair.
- If exhibiting, confirm stand build rules at the Ljubljana Exhibition and Convention Center and secure storage for samples.
Focus pitches on product capability, operational readiness and clear collaboration examples rather than general positioning.
Closing note and official link
Alpe-Adria Fair 2026 presents a concentrated market view of destinations, HoReCa suppliers and outdoor tourism offers relevant for the Adriatic season. If your plan is to expand business in the region arrange meetings with Croatian partners and the GASTexpo culinary platforms. Details and practical information are available at the official site https://www.alpeadria.si
