Agricultural machinery and food processing solutions take center stage in Thessaloniki from 27 to 30 January 2028. Agrotica 2028 gathers manufacturers, suppliers and institutional actors focused on production, processing and hospitality equipment.
Practical information for attending Agrotica 2028
The fair runs at the Thessaloniki International Exhibition Centre. Opening hours are Thursday, Friday and Sunday from 10:00 to 19:00 and Saturday from 10:00 to 20:00. Trade visitors enter free with registration while public tickets are priced at 10€.
Key figures shaping commercial planning
Organizers list 153,000 visitors, more than 1,800 exhibitors and 60,000 m2 of mixed space, with participation from 49 countries. Those volumes require prearranged meetings and a clear coverage plan for sales teams.
Sectors and exhibitor profile
Exhibitors cover agricultural machinery, food processing lines and hospitality equipment. The mix includes implement and tractor manufacturers, processing technology suppliers and companies serving foodservice operations, relevant for both suppliers and industrial buyers.
Program highlights and conference strands
The event program includes the Agrotica Conference and a Bioeconomy by CERTH strand, providing technical and policy context alongside the exhibition halls. Conference centers host sessions that help position product conversations ahead of buyer meetings.
Practical tips to prepare B2B outreach
Use the exhibitor catalogue and the official app to build a prioritized meeting list. Assign clear responsibilities within the team and prepare one-page technical briefs to hand out. Combine live demos with scheduled commercial meetings and follow up within 48 hours after the fair with tailored proposals.
Divide effort by sub-sector to cover ground efficiently; for example dedicate mornings to heavy machinery and afternoons to processing solutions. Participation in conference sessions can give useful talking points for buyer conversations.
Closing thought and official link
For suppliers and buyers focused on Southern Europe, Agrotica 2028 is a concentrated opportunity to test offers and secure contacts within machinery and food processing value chains. Full program and registration details are on the official site https://www.agrotica-expo.gr/en
