Modernizing farming across Southeastern Europe requires machinery, data and improved crop varieties that lower costs and raise yields. Against that backdrop AGRA - International Fair of Agriculture and Food 2026 takes place from 18 to 22 February 2026 in Plovdiv and targets professionals in agriculture and food production.
Dates and venue for Agra 2026
AGRA - International Fair of Agriculture and Food 2026 takes place from 18 to 22 February 2026 in Plovdiv. The event uses the International Fair Plovdiv grounds and schedules sessions focused on technology transfer and the commercialisation of agricultural equipment, inputs and services.
Exhibitor profile and represented sectors
The exhibition brings together manufacturers and traders of agricultural machinery, input suppliers, plant and animal genetics firms and food sector companies. The show highlights vendors offering solutions for on-farm operations, storage and processing, with visibility for providers of technology applied to primary production.
Focus on precision agriculture and technology
AGRA 2026 emphasises precision agriculture. Organisers highlight automation and digitalisation as main trends. Dedicated areas will showcase solutions for crop monitoring, data management and task optimisation designed for field use.
Key figures for Agra
Previous edition figures provide scale for the event. AGRA gathered 530 exhibitors from 15 countries and occupied more than 35,000 square metres across pavilions and outdoor areas. The fair attracted over 52,000 local and international visitors and generated 480 media publications.
How to prepare B2B prospecting in Plovdiv
Arrive with clear commercial targets. Define the solutions you will pitch and the types of contacts you need to find. Prioritise a short list of 15 to 20 target companies and prepare concise messages that state application and likely savings for specific farm types. Bring technical material that demonstrates compatibility and performance in a few minutes.
In-stand conversations should be concise. Read the visitor quickly and book a follow-up technical demo or commercial meeting online. If you work with distributors, aim to secure framework agreements or preferential terms during the fair to speed negotiations.
Closing note and practical link
AGRA offers a snapshot of which technologies are moving from concept to field use in the region and where investment is flowing. For exhibitors and buyers focused on machinery, inputs or digital tools, planning and a technical pitch will pay off. Full event details and registration are available at https://www.fair.bg/en/event/2026/agra-2026
Imágenes
