100% Hotel Show 2026 brought together 66 exhibiting companies from 2 countries. The countries with the most exhibitors were Greece (27) and Spain (2). By sector, the largest groups were Hospitality & Catering (18) and Technology & IT (9).
The hospitality calendar in Greece includes an October showcase aimed at hotel and villa owners and suppliers focused on product and design. 100% Hotel Show 2026 brings a premium exhibition format to Athens combining an exhibition floor with targeted knowledge sessions and curated areas for prescribers.
Dates and venue for 100% Hotel Show 2026
The event runs from 23 to 25 October 2026 at the MEC - Mediterranian Exhibition Center in Athens. Visitor registration allows badge download and appointment scheduling with exhibitors prior to arrival.
Attendee profile and key numbers
The audience is composed of hoteliers, villa owners, designers and architects working on hospitality projects. Available figures indicate about 30,000 visitors and roughly 250 exhibitors. The event also features educational activity with over 5,000 workshop participants according to the event information.
Program highlights and dedicated areas
The schedule features named initiatives such as the Premium Hotel Owners Conference aimed at owners of luxury properties, the Hotelier AI Hub focused on artificial intelligence applications for hotel operations and the IOO% Hotel Design Awards that recognize design projects. Hotel Designers Days and Hotel Insights Events add sessions on product selection, market data and practical case studies. Parallel events present thematic areas where professionals can compare products and attend technical sessions.
Commercial prospecting advice for exhibitors in Athens
If your objective is to sell to hoteliers and villa owners adopt these concrete actions
- Segment target contacts ahead of the show and prioritize small chains, rental villas and boutique hotels aligned with your offering.
- Open a meeting calendar before the event. The registration tools let visitors book appointments and reduce unproductive time on site.
- Bring demonstration kits sized for quick installations and clear commercial materials that show package or project pricing.
- Assign a compact team with defined roles for sales, technical queries and logistics to answer questions promptly.
- Prepare a follow up cadence with specific timings at 7 and 21 days after the show and include tailored proposals.
Favor real installations and case examples over broad marketing statements to engage decision makers.
Practical tips for buyer visitors
Register and download your badge in advance to prebook meetings. Scan the exhibitor list and prioritize companies offering critical items for upcoming refurbishments or openings. Use themed areas and workshops to validate technical specs and collect supplier contacts experienced in hospitality projects.
Final note and next step
For vendors focused on design and equipment the 100% Hotel Show 2026 in Athens concentrates relevant interlocutors and actionable content for ongoing projects. Vendors targeting boutique hotels or villas should schedule meetings in advance and prepare technical presentations suited to real installations. Check the official site at http://www.hotelshow.gr/en to review the program and register your visit.
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