Madrid aims to amplify its role in quality wine promotion with the relaunch of the Peñín salon under the name MADRID TOP WINE by Peñín. The show takes place at IFEMA MADRID on 16 and 17 November and will be held in Pavilion 6.
New stage and institutional support
The 2026 edition represents a change of stage after 25 editions of the Salón de los Mejores Vinos. The Community of Madrid joins Peñín to broaden the event’s projection. Peñín contributes its independent tasting criteria and three decades of activity in promoting Spanish wine, while the relaunch seeks to attract more national and international buyers.
Practical information
The event runs from 16 to 17 November 2026 at IFEMA MADRID, Pavilion 6. The format keeps a single, homogeneous exhibition scheme for all participating wineries, putting product quality at the center. Practical visitor and logistical details appear on the official event page.
What the exhibitors bring
MADRID TOP WINE by Peñín admits only wines rated between 90 and 100 points in the 2027 Peñín Guide. Exhibitors include major groups and established wineries alongside small family operations, limited productions and personal projects. Selection follows Peñín’s independent criteria, emphasizing the wine itself over exhibition budgets.
B2B prospecting at MADRID TOP WINE
Concrete steps for sales teams and buyers to prepare effectively:
- Use the Peñín Guide 2027 as your shortlist and sort producers by denomination and bottle format that match your channel.
- Prepare technical sheets and price lists per SKU, including vintage availability and delivery terms for target markets.
- Rely on digital catalogs accessible via QR codes to speed post-event follow up and reduce printed collateral.
- Establish standard commercial terms ahead of the event, such as lead times, minimum order quantities and territorial terms, to enable quick negotiation on site.
- Create a concise tasting script to compare organoleptic traits against similar high-scoring references.
These measures help turn brief meetings into operational evaluations suitable for decision making.
Key figures
The salon builds on 25 editions and leverages the Peñín Guide, which tastes more than 10,000 wines annually. Entry requires scores between 90 and 100 points in the 2027 guide.
Final note
For teams looking to source high-scoring Spanish wines focus your agenda on product availability and commercial terms, capture leads with digital materials and follow up promptly with standardized proposals. Full event logistics and registration details are available on the official IFEMA MADRID site https://www.ifema.es/salon-penin-mejores-vinos-espana
