Xenia 2026 has 480 exhibiting companies from 20 countries. The countries with the most exhibitors are Greece (439), Spain (8), Italy (7) and Germany (5). By sector, the largest groups are Hospitality & Catering (171) and Cybersecurity (90).
At the Athens Metropolitan Expo, from 21 to 23 November, suppliers for hotels and tourist accommodation present new products and services. XENIA 2026 lines up equipment, F&B solutions and digital services aimed at modernizing operations.
Practical information for XENIA 2026 in Athens
The show runs for three days at the Athens Metropolitan Expo and publishes an exhibition floor plan, exhibitor manual and visitor guidance. The organizer provides a web app to manage meetings and a participation kit for exhibitors.
Sectors and exhibitor mix
Exhibitor categories cover construction, hotel equipment, food and beverages and digital technology for hospitality. The 2026 exhibitor list includes manufacturers of furniture and tiles, suppliers for bathrooms and kitchens, technology vendors for online sales and payment systems. Official materials state more than 500 exhibitors for 2026.
Program highlights and stages
XENIA features themed stages that concentrate sector-specific content. The Digi Hotel Stage focuses on digital hospitality topics such as metaverse applications, customer experience design and digital payments. The Red Spot Stage gathers architects, decorators and designers to showcase standout hotel projects and material innovations.
Design projects on display
The exhibition has hosted curated room concepts and design trilogies that present alternative approaches to guestroom design and construction. These installations are useful to spot suppliers of innovative materials and contractors for renovation projects.
Key figures and commercial reach
Published figures include 34,702 visitors in 2025 and 500 exhibitors for 2026. Those numbers reflect the fair’s scale and its capacity to support B2B meetings directed at hotel investments and procurement cycles.
B2B prospecting tactics for XENIA 2026
Use the exhibitor catalogue to segment contacts by category and schedule targeted meetings through the event app. Prepare concise technical briefs and prioritize suppliers that serve contract or large-scale projects. Attend Digi Hotel Stage sessions to shortlist digital vendors and the Red Spot Stage to identify design partners and material suppliers.
Host a short briefing at your stand with focused demos and follow up immediately after meetings when contact details are fresh. Leverage hosted buyer sessions to secure time with decision makers and convert on-site interest into proposals.
Final note and official link
For procurement teams and project leads XENIA 2026 concentrates relevant suppliers and thematic content across equipment, F&B and hospitality tech. Review exhibitor lists and practical details at the official site http://www.xenia.gr/en and schedule your agenda before traveling to Athens.
