Industrial automation, electronics and instrumentation come together in Utrecht from 22 to 25 September 2026. WOTS stages four days of technology demonstrations across factory, test bench and laboratory applications at Jaarbeurs Utrecht.
Practical information for WoTS 2026
WOTS 2026 takes place at Jaarbeurs Utrecht, Jaarbeursplein 6, using halls 7, 8, 9, 10 and 11. Entry to the show is free. Opening hours are Tuesday 22 and Wednesday 23 from 09:30 to 17:00, Thursday 24 from 09:30 to 17:00 and Friday 25 from 09:30 to 15:30.
Parking is signposted around the venue with P2, P4 and P6 available. If those are full, P+R Westraven is offered with a tram connection of about 10 minutes to the Jaarbeurs. The event app available on Google Play and the Apple App Store helps navigate the floor and plan sessions.
Sectors and exhibitor profile at WoTS
The exhibition is organised around three worlds: World of Industry, World of Electronics and World of Laboratory. The floor presents automation hardware and software, industrial electronics, measurement and control instruments and laboratory equipment. The High Tech Trophy highlights new technological entries judged by a professional panel and visible in the innovation gallery where visitors can vote.
FHI, the federation behind the event, frames the show within technology branches such as industrial automation and laboratory technology, making it a practical place to compare components and systems for control and embedded applications.
Programmes and featured activities at WoTS 2026
The fair combines exhibition stands with a published programme and a detailed floor plan. A keynote by Jarno Duursma addresses the accelerating pace of AI development and its consequences for industry. The show also offers career support areas with vacancy walls, a LinkedIn photographer for professional portraits and themed gadgets to guide visits across the worlds.
How to prepare B2B prospecting at WoTS
Start by using the event app to shortlist exhibitors by relevance. Prepare concise value propositions for 8–12 target companies and focus on arranging live demonstrations and technical checks. Bring clear technical datasheets and links to online demos to speed technical validation on the stand.
Agree on concrete follow-up steps during each meeting and assign a single contact to manage post-event actions. If product validation or recruitment is a priority, visit laboratory and electronics areas during peak demo hours to see equipment in operation.
Final note and official link
WOTS brings product demonstrations, an innovation award and AI as a recurring theme across industrial and laboratory worlds. If you are preparing a sales or technical agenda, build it around the world themes, the High Tech Trophy entries and the app itinerary. Full programme details, floor plans and practical instructions are available at the official site http://wots.nl/.
