Leaders in commercial strategy and digital transformation for transport will converge in Madrid to evaluate passenger-facing solutions. The event agenda focuses attention on ticketing, next‑gen payments and on‑board connectivity.
Dates and venue for World Passenger Festival 2026
World Passenger Festival 2026 runs from 24 to 26 November at Ifema - Parque Ferial Juan Carlos I in Madrid. The event features an exclusive three-day conference track plus a dedicated exhibition area for commercial topics.
Types of organizations attending
Participants include urban mobility vendors, transport authorities and commercial and product teams. Exhibition and conference areas target retail and eCommerce for transport, distribution, revenue management and next‑gen loyalty systems.
Program highlights at the festival
The commercial track covers ticketing, next‑gen payments, MaaS, revenue management and passenger experience. Exhibition space is dedicated to first and last mile solutions, passenger information systems, disruption management and on‑board connectivity. Organizers also plan to bring these functions into a larger show within Rail Live in 2027.
How to prepare commercial prospecting at World Passenger Festival 2026
- Map contacts by role and pain point, prioritizing revenue management, ticketing and MaaS leads.
- Craft a concise value pitch that addresses a measurable issue such as payment friction or fare conversion.
- Bring case studies with clear metrics and pilots you can propose to operators and authorities.
- Prepare live demos that show integration with ticketing systems and passenger experience platforms.
Visibility and meeting strategy
The mix of conference sessions and exhibition floor enables targeted commercial meetings. Schedule meetings in advance and use themed sessions to shortlist technical interlocutors. At your stand, focus on hands‑on demos and technical collateral that allow quick evaluation by operations and technology teams.
Closing note and official link
World Passenger Festival 2026 concentrates commercial and technical agendas that shape how operators and suppliers approach urban mobility. If your objective is to open B2B opportunities in ticketing, MaaS or revenue management, arrive with a compact, demonstrable proposal. Find registration and exhibitor information on the event website http://www.terrapinn.com/conference/passenger-festival
