The global olive oil market continues to expand and commercial players need focused trade activity. World Olive Oil Exhibition 2027 takes place March 10–11, 2027 in Madrid and gathers producers, buyers and gastronomy professionals for two days of product-focused business.
Dates and venue in Madrid
The event runs March 10–11, 2027 at Hall 2, IFEMA Madrid. The venue provides the logistical backbone for meetings between suppliers and international buyers and supports scheduled tastings and demonstrations.
Who exhibits and the target sectors
Exhibitors include producers, bottlers and distributors, together with actors from the hospitality and specialty retail channels. The fair targets commercial relationships across production, packaging and culinary use of olive oil.
Highlighted activities at WOOE 2027
Published activities list the Olive Oil Bar, a tasting program, tasting courses and the WOOE Awards for Excellence. These formats combine product exposure with sensory evaluation and allow buyers to compare oils under structured conditions.
Key figures
- Exhibitors: 27
- Participating countries: 41
These numbers frame the international scope and the level of specialized supply attendees will find.
Practical steps to prepare B2B prospecting in Madrid
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Bring ready-to-serve tasting samples and concise technical sheets. Clear analytical and sensory data speed up buyer decisions.
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Split objectives across the two days. Use the opening day for meetings with importers and distributors and the second day for chef tastings and media.
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Optimize booth layout. With 27 exhibitors present, a functional tasting area and visible quality labels increase conversion.
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Book guided tastings. Participating in Olive Oil Bar sessions or tasting courses helps position your product in front of chefs, buyers and critics.
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Have digital sales material ready. Shareable price lists, MOQ and logistic terms cut follow-up friction after conversations.
Closing recommendation and official link
For teams focused on export, retail or Horeca placement, concentrate resources on sample logistics and a compact meeting agenda to capitalize on the fair’s two days. Details on stands, the full program and ticketing are available at http://www.oliveoilexhibition.com/en
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