Transcend is the guiding theme for executive learning in 2026. Facing rapid change, organizations that go beyond resilience are the target audience for the World Business Forum Milano 2026 and its mix of high-profile speakers and practical content.
Dates and venue for World Business Forum Milano 2026
The forum takes place on 18 and 19 November 2026 at MiCo Milano Congressi. The event runs across two days with keynote sessions and dedicated networking moments.
Programme highlights and confirmed speakers
The programme pairs keynote presentations with practical sessions. Speakers listed in the agenda include Justin Trudeau, Rita McGrath, Carl Lewis, Stephen M.R. Covey, Zack Kass, Paola Antonelli, Chris Barton, Gianluigi Buffon, Amy Gallo and Marcus Collins. The daily schedule published shows early opening, keynote blocks, coffee breaks and networking lunches.
Sample agenda
- Wednesday 18 November 2026 8:00 doors and accreditation 9:00 keynote session 10:15 coffee break 11:00 keynote session 12:00 keynote session 13:15 networking lunch 14:45 keynote session 15:45 coffee break 16:15 keynote session 17:15 networking cocktail
- Thursday 19 November 2026 9:00 keynote session 10:15 coffee break 11:00 keynote session 12:00 keynote session 13:20 networking lunch 14:50 keynote session 15:50 coffee break 16:20 keynote session 17:20 close
The Transcend theme steers conversations toward leadership, strategy, innovation and talent, with sessions addressing AI and its role in business transformation.
Attendee profile and key figures
Communications for the event indicate that more than 38% of participants come from small and medium enterprises. The forum also publishes a variety of ticket types and a WOBI membership offering that includes on-demand access to recorded content.
The website lists specific prices and group discounts. Published figures include amounts such as €2.595 + VAT and €2.950 + VAT and group pricing options, as well as passes that bundle on-demand access and reserved seating.
Practical tips for B2B prospecting at the forum
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Target by theme. With content focused on leadership, strategy and AI, structure outreach around three value propositions: strategic impact, practical case studies and measurable outcomes.
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Book meetings early. Use the speaker list to identify relevant contacts and propose short, focused meetings that validate next steps.
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Leverage WOBI Membership benefits. Access to on-demand content and a curated learning library is a useful pre-event engagement tool. Reference specific materials to build credibility before meeting.
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Prepare concise collateral. A one-page proposal with metrics, a short case and a low-friction pilot offer performs better than lengthy brochures. Send it in advance and use the face-to-face time to agree immediate actions.
Final note and action
If your aim is to test or sell solutions in corporate learning and leadership development, align your message with the Transcend theme and the event agenda. Check ticket types, prices and membership options directly on the official site at https://www.wobi.com/wbf-milano/ and secure your pass.
