The global management agenda converges in Madrid in mid-November with a focus on leadership and organizational transformation. For 2026 the central theme is “Trascender”, aimed at exploring organizations without boundaries.
Dates and venue for World Business Forum Madrid 2026
World Business Forum Madrid 2026 takes place on November 17 and 18, 2026 at Ifema Feria de Madrid. The two-day format targets executives seeking strategic frameworks and practical tools to lead in volatile environments.
Program highlights and confirmed speakers
The 2026 program orbits the theme Trascender. Confirmed speakers include Daniel Goleman on emotional intelligence, Rita McGrath on growth strategy, Carl Lewis on high performance and Zack Kass with a case linked to OpenAI. Other speakers are Chris Barton, Erin Meyer, Amy Gallo, Marcus Collins and the Osborne case with Sofía Osborne and Luis Huete.
This lineup spans applied psychology for leadership, strategy, innovation and organizational change, helping attendees schedule meetings with contacts focused on operational solutions and cultural transformation.
Key figures for World Business Forum Madrid 2026
The event brings together 2,000 executives in an experience designed to inspire new ways to lead, innovate and transform organizations. That scale frames the networking activity and the potential returns from a well-planned meeting agenda.
Commercial prospecting and networking at WBF Madrid 2026
Arriving with clear objectives improves outcomes. Define six priority contacts and craft a short value message tailored to the problem you solve. Practical tactics:
- Book pre-event meetings through the WOBI app or email and prioritize 20-minute slots.
- Prepare a one-page dossier showing two impact cases relevant to mid-sized and large organizations.
- In meetings, ask about metrics and decision timelines and close with an agreed next step.
The cross-sector attendee mix creates opportunities for cross-selling if your pitch focuses on measurable results and organizational adaptability.
Access, membership and what the ticket includes
Ticketing is tiered with different service levels. Reference prices include GOLD Access at 2,500€ plus VAT and INDIVIDUAL Access at 1,945€ plus VAT during promotional periods. A PLATINUM Access offers extra benefits with prices available on the official site.
Purchasing a ticket grants WOBI Membership, with on-demand access to content, year-round resources and exclusive events. Typical inclusions are simultaneous translation, coffee breaks, reserved lunch areas and a certificate of attendance for certain ticket types.
Practical advice for visitors
Arrive with meetings arranged and prioritize decision-makers. Use the on-demand platform before the event to brief yourself on sessions and prepare targeted questions for speakers or executives.
If your goal is lead generation, combine attendance at headline sessions with one-to-one meetings and hand over concise materials featuring adaptable case studies.
Final thought and official link
For consulting and business strategy professionals the shift from resilience to transcendence requires converting ideas into measurable initiatives. Purchase tickets, download the brochure and check agenda and access options at the official site https://www.wobi.com/wbf-madrid/ to plan your participation effectively.
