WerbeWiesn 2026 brought together 117 exhibiting companies from 13 countries. The countries with the most exhibitors were Germany (41), Netherlands (9), France (5) and Austria (3).
Promotional items and advertising meet Bavarian atmosphere in a one-day professional gathering in Munich. WerbeWiesn 2026 targets marketing teams and promotion managers looking to review suppliers and samples.
What WerbeWiesn 2026 brings to Zenith
WerbeWiesn 2026 takes place on 17 September 2026 at Zenith Munich. The event runs from 08:15 to 16:00 with a Fassanstich scheduled at 12:15, a traditional keg tapping that marks a central moment in the day.
Practical tools such as the Hallenplan and the WerbeWiesn-Baukasten are provided on the official site to plan stand visits.
Exhibitor profile and product focus at WerbeWiesn 2026
Exhibitors include manufacturers and distributors of promotional products and corporate advertising solutions. The visiting profile is marketing professionals responsible for branded merchandise and corporate gifting. Offerings concentrate on customizable items and marketing material for B2B campaigns.
This article does not list attendance or exhibitor numbers; public event resources help identify suppliers by category.
Sample handling and registration rules
The organizer offers visitor registration and regulates sample shipments. Exhibitors may provide free or paid samples. Paid samples incur a handling fee of 6,95 € per sample package. Samples from different exhibitors are consolidated and dispatched in a single shipment. For administrative reasons samples are not returnable.
Factor the handling fee into your sample requests and delivery planning. Using the Hallenplan will help time pickups during the event.
Commercial prospecting tactics for WerbeWiesn 2026
Set clear objectives before the fair. Use the WerbeWiesn-Baukasten to shortlist product categories and mark priority stands on the Hallenplan for an efficient route. Schedule quick meetings in the morning slots and consider the Fassanstich pause for informal exchanges.
For sample procurement allocate budget for the 6,95 € handling fee and prepare evaluation templates and order formats to speed up on-site decisions.
Closing note and official link
WerbeWiesn 2026 compacts supplier review and sample management into a single day tailored to marketing buyers and procurement teams. If you plan to collect samples and assess suppliers, organize routes via the Hallenplan and include the handling cost in your budget. Register and find full event information at https://www.werbewiesn.de
