The professional wine market relies on concentrated tasting environments to decide assortments and partners. VieVinum 2026 arrives in Vienna focused on buyers, importers and distributors seeking samples and commercial terms.
Practical details for VieVinum 2026 in Vienna
VieVinum 2026 runs from 16 to 18 May 2026 at the Kongresszentrum Hofburg. The event is organized by M.A.C. Hoffmann & Co. GmbH. The venue layout supports intensive B2B activity with dedicated tasting rooms and exhibition areas.
Exhibitor profile and visible activities
The fair programme features masterclasses and thematic areas such as School of Wine, Tasting Zone and Zone Zero, plus the Food Truck Zone am Heldenplatz and initiatives under the VieVinum Future Academy. Presenting companies include producers, importers and distributors from Austria and abroad.
Key figures
The 2026 edition reports about 15,000 visitors and 550 exhibitors. Those figures reflect a concentrated commercial environment where product evaluation and ordering cycles happen through in-person tastings and meetings.
Prospecting tactics for exhibitors and buyers
Pre-event planning
- Match the exhibitor directory to your target list and schedule meetings 10 to 14 days ahead. Prioritize formal tasting slots and curated sampling windows.
- Prepare digital product sheets per lot including technical data, shipping terms and suggested margins for quick reference during meetings.
On-site actions
- Offer short, focused product walk-throughs for key buyers and secure places in relevant masterclasses.
- Present labelled samples and clear commercial offers by volume and channel.
Post-event follow-up
- Send commercial proposals within the first week after the fair and include tasting feedback when available.
- Define logistics windows and pilot order terms to accelerate first shipments and market tests.
How buyers should use the fair
At VieVinum 2026 use the Tasting Zone for fast screening and masterclasses for technical assessment of winemaking and sustainability topics, notably within Zone Zero. Organize your visits by producing region and distribution profile.
Closing note and official link
VieVinum 2026 concentrates product sampling and educational formats that help buyers validate ranges and close initial deals. Check programme details and registration at https://www.vievinum.at and plan meeting slots around masterclasses and tasting areas.
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