The winter ordering calendar for lifestyle retail opens in Munich at the end of February with a concentrated offer for concept stores and specialty retailers. Trendset 2027 takes place 21 to 23 February 2027 at Messe München and brings together manufacturers, brands and importers across interiors, decoration and fashion in an order-driven format.
Practical information for Trendset 2027 in Munich
Dates and venue are set for 21 to 23 February 2027 at the Fairground Messe München. The event runs three days with schedules tuned to trade buying. The fair is configured for direct ordering so plan visits by product area to make the time count.
Exhibition scope and product categories
Trendset is organized around six theme worlds covering Home, Garden, Dining, Kids and Fashion including Bijoutex. This layout concentrates nearly 40 product categories under one roof and occupies roughly 60,000 square meters, enabling buyers to compile orders across complementary assortments in a single visit.
Key numbers that shape prospecting
Scale and curation combine at Trendset. Reference figures cite about 2,000 brands from some 40 countries and approximately 42,000 trade visitors. That density turns each visit into an intensive ordering opportunity rather than casual research.
How to plan B2B prospecting at Trendset 2027
- Map your route by theme world. Prioritize must-visit brands within each area.
- Target exhibitors with immediate-order capability. Negotiating lead times and minimums on site speeds conversion.
- Bring commercial samples and product specs. Assessing materials and logistics in person shortens procurement cycles.
- Book concise meetings focused on terms and follow-up. With high traffic, clarity and speed win deals.
Visitor and exhibitor profile
Visitors are predominantly buyers from interiors and lifestyle retail with purchasing authority. Exhibitors include manufacturers, importers and agencies presenting orderable collections, plus curated spaces for newcomers and costume jewelry that allow fast orders.
Logistics and stand priorities
Operationally, focus on sample flow and sales material that facilitate on-the-spot ordering. If targeting regional retail accounts, emphasize product quality and the ability to supply small to medium batches reliably.
Trendset 2027 functions as both trend platform and order platform. For hall maps, exhibitor lists and scheduling consult the official site at http://trendset.de/en and plan your three days around a prioritized buying agenda to convert showroom visits into closed commercial steps.
