The UK drinks trade gathers to make distribution deals and present new products. Trade Drinks Expo 2026 lands at ExCeL on 29 and 30 September with a large exhibition floor and a packed conference schedule aimed at sales and sourcing for on trade and off trade.
Dates and venue for Trade Drinks Expo 2026 at ExCeL
The show runs over two days at ExCeL London, from 29 to 30 September. The organiser publishes attendance and programme figures: 15,000 plus hospitality buyers, 600 exhibitors, 200 seminars and over 60 hours of content.
Who attends and what brands are present
Attendees include wholesalers, retailers, hotel and bar buyers, brand teams and suppliers. Exhibitors listed for the event range from Coravin and Adnams to Club Soda and numerous packaging and technology providers serving the drinks supply chain.
Conference highlights and speakers
The conference programme spans more than 200 seminars and more than 60 hours of sessions. Speakers named for the event include Hani Taleb of EL&N Cafe, Adam Cozens of Perky Blenders Coffee Roasters and Professor David Nutt among others. Sessions cover product trends, route to market and commercial growth.
Practical B2B prospecting at Trade Drinks Expo 2026
Set clear objectives for each day and prebook meetings with priority buyers. Bring representative SKUs and one-page commercial sheets showing pricing, lead times and MOQ. Segment your approach by channel and prepare quick margin examples for retailers and hospitality groups.
Concrete steps
- Schedule buyer meetings ahead of the show where possible.
- Prepare channel-specific one-pagers for on trade and off trade buyers.
- Bring clear logistics and supply information; operational clarity often decides listings.
What companies should extract from the event
The show concentrates purchasing power and discovery in a single location. Brands seeking distribution can move conversations forward quickly. Suppliers of packaging, ingredients and hospitality tech can identify concrete procurement needs among visiting operators.
Trade Drinks Expo 2026 functions as a snapshot of which products and formats are actively being sourced in the UK market. Register and book stands or meetings via the official site at http://www.tradedrinksshow.co.uk to secure your place and plan logistics before the show.
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