January brings a focused fair in Magdeburg for caravaning, travel and family leisure. The three-day event concentrates product displays, route options and business conversations at the start of the year.
Dates and venue for Tourisma & Caravaning 2027
Tourisma & Caravaning 2027 runs from 8 to 10 January 2027 at Messegelände Magdeburg. The event occupies the city fairgrounds and gathers manufacturers, distributors and service providers active in travel, caravanning and family leisure.
Exhibitors and visitor profile at Tourisma & Caravaning 2027
The show features companies in tourism and travel focused on camping and caravanning equipment, regional tour operators and family leisure services. Exhibitors are expected to present recreational vehicles, fittings and destination offers aimed at families and outdoor enthusiasts.
B2B prospecting tactics for Tourisma & Caravaning 2027
Preparation
- Build a prospect list segmented by dealers, caravan retailers and tour operators.
- Schedule meetings in advance where possible and allocate fixed demo slots during the fair.
Sales material and demos
- Bring physical samples that demonstrate product advantages and use QR codes to share digital brochures and capture contact data without friction.
Team roles
- Assign clear responsibilities: demo lead, lead capture and post-show follow-up. Agree on a simple lead qualification workflow to apply at the stand.
Follow-up process
- Prepare follow-up templates by contact type and aim to send the first message within seven days after the show.
These steps apply to caravan manufacturers, equipment suppliers and travel operators aiming to convert contacts into sales conversations.
Logistics and stand setup at Messegelände Magdeburg
If your exhibit includes recreational vehicles, confirm access dimensions and loading procedures early. Coordinate heavy transport and check loading bay schedules for the fairgrounds. Carry site plans and photos of assets to speed up acceptance on arrival.
During setup prioritize product visibility and create small, quiet areas for one-to-one discussions. Plan crowd flow for live demos and ensure basic safety measures are in place.
Closing note and official link
For companies active in caravaning and family tourism, Tourisma & Caravaning 2027 offers a practical environment to update catalogues and restart commercial agendas in January. Find logistical details and updates on the official event site http://www.expotecgmbh.de/messen-inland
