Leisure tourism and caravaning keep suppliers busy during the low season. Tourisma & Caravaning 2026 takes place from 9 to 11 January in Magdeburg at Messe Magdeburg and brings together offers across tourism, travel, caravans and family leisure.
Practical information for Tourisma & Caravaning 2026 in Magdeburg
The official venue is Messe Magdeburg located at Tessenowstraße 9. Project contacts listed by the organiser include Baran Ercan as project leader and Chantal Hanusa as project assistant. The venue allows dogs.
Exhibition areas and exhibitor profile
The fair is structured around three main areas that define exhibitor categories: tourism and tour operators, camping and caravaning, and cycling. Exhibitors typically include leisure travel providers, manufacturers and dealers of recreational vehicles, suppliers of camping accessories and companies focused on bicycle tourism. This mix supports meetings between product suppliers and service providers.
How to approach B2B prospecting at the show
Start with a segmented target list identifying operators, caravan dealers, accessory suppliers and activity providers. Prepare short, sector-specific sales packs with product highlights, lead times and standard commercial terms. Pre-book meetings and aim for 25 to 30 minute slots for focused negotiations. Visual material and clear pricing reduce time spent on follow-up clarifications.
Key points for commercial pitches in caravaning and family leisure
Structure the pitch around three practical points. First, delivery capability and lead times for bulky items like trailers and equipment. Second, warranty and aftersales arrangements that affect purchase decisions for higher ticket items. Third, bundled offers combining accommodation, activities and equipment rental for family segments. That framework helps buyers decide during short meetings.
Logistics and stand recommendations
Design the stand for quick demonstrations and easy visitor flow. If hands-on tests are required, schedule time slots and a clear demo area. Assign staff roles for initial contact and for detailed negotiations to avoid role overlap. Verify loading and unloading procedures at Messe Magdeburg well in advance for large exhibits.
Final note and official link
Tourisma & Caravaning 2026 in Magdeburg concentrates practical offers for companies operating in seasonal tourism, caravaning and outdoor activities. For event details and project contact information consult the official page https://www.expotecgmbh.de/messen-inland/tourisma-caravaning-magdeburg
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