The UK boating calendar focuses on Southampton between 18 and 27 September 2026. Ten days of activity will mix berth displays, on-water experiences and a packed schedule across riverside stages.
Practical information to schedule your visit
The show runs from 18 to 27 September 2026 at Mayflower Park and Town Quay. Opening hours are 10:00 to 18:00 daily with late nights at the Shipyard until 21:00 on Fridays and Saturdays. The final day closes at 16:30 on Sunday 27 September. Published ticket prices start at £29 for adults and Premium passes are listed from £149.
Types of companies and sector focus
Organisers highlight more than 700 marine brands and over 500 watercraft on display. That concentration brings shipbuilders, yacht dealers, marine engine suppliers, watersports equipment providers and operators in maritime tourism to the event.
Key features and activities at the 2026 show
The show includes a Show Marina and Attraction Boats where visitors can board vessels, a Boating Stage with scheduled guests, and a Wooden Boat Stage including an Afloat display of classic craft. On-water tryouts such as paddleboarding and diving are offered alongside a live music programme in the Shipyard over the ten days.
Key figures
- Annual visitors indicated 100000
- Exhibitors announced 700+
- Watercraft on show 500+
These figures help commercial teams size outreach and logistics for on-site activity.
Sales prospecting and networking tactics
Map target exhibitors in advance and request meetings using the exhibitor directory. Book demonstration slots and on-water trials where relevant and evaluate Premium tickets to secure lounge access and meeting space. Prepare concise technical decks and product sheets aimed at an international maritime audience and use the Boating Stage schedule to identify speakers or companies to approach for short meetings.
Consider brand activations around the Show Marina and Attraction Boats to capture lead traffic directly at specific vessels. The RNLI is listed as the show charity and can provide a focal point for CSR-linked visibility and community engagement.
Closing note and official link
Southampton stages a mix of product display and hands-on activity that suits companies needing direct buyer contact and operational demos. For tickets, exhibitor listings and full event details visit the official site at http://www.southamptonboatshow.com
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