UK pub operators, managers and buying teams converge in early April at ExCeL London as part of Food, Drink & Hospitality Week. The Pub Show 2027 sits inside that week and concentrates offers and suppliers tailored to pubs, bars and social venues.
Practical details for attending ExCeL
The Pub Show 2027 runs from 5 to 7 April 2027 at ExCeL London. Published opening hours are 10:00 to 17:00 on 5 and 6 April and 10:00 to 16:00 on 7 April with specific onsite registration cutoffs noted by the organizer. Your badge also grants access to the six other co‑located events across FDHW.
Key figures to size the market opportunity
Organizers report 25,000 plus verified trade visitors across the FDHW cluster. For The Pub Show audience, approximately 80% come from pubs, bars or clubs. The combined footprint and three days of face to face activity create concentrated meeting time with operational buyers.
Who exhibits and who attends
Exhibitors include beverage brands, bar supply companies, snack and food suppliers and hospitality equipment vendors. Visitor roles highlighted by the show include pub owners, bar managers, chefs and procurement directors. That profile supports direct commercial conversations focused on roll‑out and operational fit.
How to prepare B2B outreach at the show
Set clear targets for meetings by buyer role and product fit. Prioritize sampleable SKUs and short demos that reduce adoption friction. Prepare commercial terms and onboarding information to accelerate decisions onsite. Book meetings in advance and map complementary shows within FDHW to extend prospect lists with minimal travel.
What to watch for this edition
The show promotes a larger exhibition footprint and growth in product categories, with an explicit increase in offerings linked to competitive socialising. The week format also makes it efficient to compare hospitality tech and food suppliers across adjacent events.
Closing note and official link
For exhibitors and suppliers focused on the pub channel, the practical edge will come from concise demonstrations and buyer‑ready commercial packs. Check exhibitor opportunities, sponsorships and full visitor information at the event website http://www.thepubshow.co.uk and plan meetings accordingly.
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