The Meetings Show 2026 brought together 594 exhibiting companies from 52 countries. The countries with the most exhibitors were United Kingdom (292), Spain (35), United States (27) and Ireland (24). By sector, the largest groups were Event Management (217) and Hospitality & Catering (216).
Meeting planners and suppliers face growing pressure to combine sustainability with smart tech. The Meetings Show 2026 takes place 24 to 25 June in London and gathers professional buyers and industry suppliers for two focused days.
Practical information for buyers and exhibitors
The event runs at ExCeL London on the dates above. Official figures list 4,292 unique attendees and 575 exhibitors. Key offerings include a Hosted Buyer Programme, an Education Programme, and downloadable resources such as the Playbook and the Future of Events Report.
The show platform hosts the exhibitor directory, session recordings and AI-generated session summaries to review content after the event.
Key numbers and planning implications
- 4,292 unique attendees.
- 575 exhibitors.
With that scale, segment your objectives. Identify targets among venues, DMCs, event tech providers and sustainable suppliers. Assign staff to cover top categories and use the exhibitor list to schedule meetings in advance.
Featured programme items and resources
The programme includes the Hosted Buyer Programme and Education Programme tracks, alongside Tomorrow’s Talent initiatives. Attendees can access the Playbook and the Future of Events Report for market insight. Sustainability training is available in two levels, from introductory principles to an advanced course that frames sustainability as a discipline applicable to event operations.
AI session summaries and on-demand materials make it easier to catch up on sessions missed during show hours.
Commercial outreach and meeting tactics you can use
- Filter the 575 exhibitors by category and build a one-page brief for each priority exhibitor with value proposition, contact and relevant offering.
- Apply to the Hosted Buyer Programme and request meetings early. Aim for a manageable target of around eight meetings per day to keep discussions focused.
- Read the Playbook and Future of Events Report before arriving and tailor your messaging to sustainability and tech trends highlighted in those documents.
- Prepare concise collateral: a one-page case study, a short demo link and clear next steps for procurement. Avoid long demos at the stand.
- Follow up within 48 hours with a concise summary and a proposed date for the next conversation to keep momentum.
These steps convert brief stand interactions into measurable commercial activity.
Final note and official link
The show’s positioning as human led, tech enabled appears across sessions and resources, and the sustainability courses add a practical angle for procurement discussions. For schedules, exhibitor lists and registration use the official site https://www.themeetingsshow.com and prepare your agenda ahead of arrival.
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Registration and tickets on the official website: themeetingsshow.com
