Food biodiversity returns to the center of professional debate in September in Turin. Three elements support this edition: the street market with producers, a broad calendar of activities and the massive presence of exhibitors of artisanal products.
Dates and venue of Terra Madre 2026
The fair takes place from 24 to 28 September 2026. The program and activities will take place in Parco Dora and in multiple urban spaces in central Turin, including squares and streets that host the market and the thematic laboratories.
What types of companies and producers will be present
Terra Madre brings together artisanal food producers, hospitality operators and agents linked to sustainability practices. The fair catalogue includes producers connected to initiatives for the preservation of local breeds and varieties, and actors from the food segment with ecological and fair trade criteria.
Program and highlighted activities
The official program includes taste laboratories, book presentations, panel discussions and educational activities. Among the recurring formats listed on the website are the sessions called Laboratori del Gusto, meetings with representatives of the Presìdi Slow Food and activities in auditoriums and city galleries. The calendar publishes dozens of daily events covering everything from practical demonstrations to outreach-style talks.
Key figures
- Confirmed exhibitors: 600
- Events published on the activities map: 356
These figures help gauge the intensity of commercial contact and the diversity of offers spread between the market and programming spaces.
How to prepare commercial prospecting for this fair
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Check the catalogue and select in advance. The large market and the exhibitor listing allow filtering by type of production and region. Book concrete meetings with those who fit your buying profile.
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Prioritize producers with brands or certifications. Identify sustainability labels, local denominations or membership in presìdi. These criteria simplify the quick assessment of quality and traceability during visits.
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Plan logistics for perishable products. Define in advance the transport and storage conditions you will need for samples or subsequent orders.
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Prepare adapted technical and commercial material. Brochures with technical datasheets, specification lists and contact details in Italian and English speed up negotiations at the stall.
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Mark the Laboratori del Gusto and sector activities in your agenda. These spaces allow you to evaluate product profiles live and collect operational contacts for orders or menu trials.
Final recommendation
If your goal is to identify products with a strong biodiversity component and artisanal production suppliers, organize your visit focused on the market and laboratories, and use the catalogue to set meetings. Registration, program and catalogue are available on the official website http://www.salonedelgusto.com, where you can also review the location of the spaces and plan routes in the city.
Terra Madre offers a snapshot of the current state of food linked to biodiversity; arriving with clear purchasing and logistics criteria will make a commercial difference during those days.
