Marketing stacks in 2027 demand measurable outcomes and streamlined vendor choices. Technology for Marketing takes place from 22 to 23 September 2027 at ExCeL London and brings together more than 9,500 marketing specialists and decision makers focused on the latest martech solutions.
Practical information and venue
The event runs on 22 and 23 September 2027 at ExCeL. Exhibitors showcase platforms for automation, analytics and digital advertising while attendees prioritize technical evaluation and procurement conversations. Book meetings in advance and map your presence within the venue to avoid gaps in the schedule.
Who attends and what they look for
Attendees include marketing leaders, product owners and commercial teams seeking tools for campaign orchestration, measurement and audience activation. Exhibitors range from platform vendors to specialized agencies and analytics providers. The audience composition favors solution-focused conversations over broad branding pitches.
B2B prospecting tactics for Technology for Marketing
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Set account goals. Target a shortlist of priority companies and prepare tailored assets with clear use cases and performance metrics.
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Prepare five qualifying questions to assess budget, timing and technical fit. Deliver a 5-minute demo that highlights measurable outcomes rather than feature lists.
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Schedule meetings before the show and use the event platform to lock slots. Offer public demo times and private sessions for high-value prospects.
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Bring concise technical sheets, a one-page case study with quantified results and references relevant to the prospect’s vertical.
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Activate a 48-hour follow-up plan with next steps, technical contacts and proposed pilot timelines to convert interest into trials.
How to structure an effective demo
The most persuasive demos at martech events frame the client challenge, demonstrate the intervention and conclude with an explicit performance metric. Prepare both a 5-minute rapid demo and a 15-minute version for deeper technical stakeholders.
Key figure
The event gathers more than 9,500 marketing specialists and decision makers interested in marketing technology, which shapes the pace of interactions and the need for concise, measurable pitches.
Closing note and official link
Exhibitors should prioritize measurable proofs and concise outreach while marketing teams must use the event to validate integration and reporting requirements. Registration, agenda and participation details are available at http://www.technologyformarketing.co.uk and should be reviewed when planning meetings and demos.
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