Professional bakers and confectioners will concentrate product launches and technical content in Stuttgart from 24 to 27 October 2026. Over four days the trade fair stages trend forums, demonstrations and supplier showcases for the bakery and confectionery trades.
Practical information for Südback 2026
Südback 2026 runs at Messe Stuttgart, the New Stuttgart Trade Fair Centre, from 24 to 27 October 2026. The venue is located directly at Stuttgart Airport and benefits from strong transport links, easing arrival and departure for exhibitors and visitors. The event schedule spans four days.
Sectors and exhibitors on site
The fair targets bakery and confectionery professionals, plus suppliers of ingredients, equipment and retail solutions. The organiser lists 560 exhibitors for 2026. Sample companies appearing in the exhibitor index include Pattyn France, Thermoplan Deutschland GmbH, SALOMON FoodWorld GmbH, Turri F.lli s.r.l. and Vollack Gruppe.
Südback collaborates with sector partners such as BÄKO, the Bäckerinnungsverband Südwest and the Landesinnungsverband des Konditorenhandwerks Baden-Württemberg, which contribute practical and technical content to the programme.
Programme highlights at the Stuttgart show
Key programme elements include the Bakers’ Trend Forum with practical demonstrations on production and sales, and the Confectioners’ Trend Forum focused on snack concepts, product presentation and creative chocolate work. BÄKO presents a programme of expert talks and demos addressing production, management and marketing topics.
The südback Trend Award recognises innovative products and services and holds its official ceremony on 24 October during the opening. The event also features stages such as the Gelato Stage and hands-on demonstrations that attract trade professionals.
Key figures
For 2026 the fair lists 560 exhibitors and references 34,781 trade visitors in related reports. The programme unfolds across four days, combining stands, trend forums and live demonstrations.
B2B prospecting advice for exhibitors and visitors
- Work the exhibitor index to identify target companies and schedule meetings in advance using the contact details provided.
- If you supply products or equipment, prioritise live demos and sensory samples; in bakery and confectionery the product experience drives purchasing decisions.
- Map which forum aligns with your offering, such as the Bakers’ Trend Forum or the Confectioners’ Trend Forum, and plan short, focused presentations or demos for those slots.
- Consider submitting innovations to the Trend Award to increase visibility among buyers and trade media.
Define concrete targets for the show: number of qualified leads, demo slots, and a follow-up timetable. Use the exhibitor directory and registration tools on the official site to prepare logistics and meetings.
Visit the official event site for registration and exhibitor information at http://www.messe-stuttgart.de/suedback/en. Arrive with a clear agenda and measurable goals to make the most of the forums and demonstrations at Südback 2026.
