November in Stockholm hosts a two-day indoor festival-style fair focused on food, drinks and wine. Sthlm Food & Wine blends tastings, curated areas and public programming designed for both trade visitors and consumers.
Practical details for Sthlm Food And Wine 2026
Sthlm Food & Wine 2026 runs 6 to 7 November at Stockholmsmässan - Stockholm International Fairs. Doors are open from 11:00 to 21:00 on both days. The event is produced by Taste Events i Sverige AB, a subsidiary of Numera Mässor AB. The venue is described as about 10 minutes from central Stockholm.
There is a minimum age of 20 for alcohol consumption and identity checks are used at entry with a stamp for those admitted.
Highlighted areas and activities
The fair includes clearly defined thematic areas. Potatislandet focuses on the potato with growers and specialists. Avenue de Champagne is curated by wine expert Fredrik Schelin. Vinsafari offers a guided tasting route run by Vinkällan. Emil Åreng contributes sessions related to cocktail, punch and spirit culture.
Bak & Choklad, previously part of Sthlm Food & Wine, will be held as a separate event from 9 to 11 October at the same venue.
Exhibitor profile and show offering
Organizers present a curated range of drinks and food. The official communication lists wine, sparkling, beer and spirits alongside premium food items such as pralines, streetfood and bakery products. The format mixes commercial stands with tasting experiences and themed zones.
B2B prospecting advice for exhibitors
- Set clear objectives per meeting and schedule tasting slots to match peak and off-peak visitor flows.
- Provide ready-to-serve tasting portions and an informational kit with technical sheets and pricing to speed commercial evaluation.
- Bring marketing materials in English and Swedish when targeting local distributors. The short distance to the city center facilitates buyer visits.
- Book guided tasting slots and consider participation in Vinsafari to reach a targeted wine-interested audience.
- Prepare legal and import documentation for alcoholic products and factor in the venue age rule for on-site samples.
Turning fair interactions into business
Use the mixed trade-and-consumer audience to collect product feedback and qualified leads. Capture contact details with simple forms and incentives such as tasting access, then deploy a follow-up plan with deadlines and assigned reps. Measurable offers and prompt post-show contact increase conversion chances.
Sthlm Food & Wine 2026 presents tasting-led zones and curated experiences that help brands test products with both informed consumers and trade buyers. Ticketing and exhibitor updates are published on the official site http://www.sthlmfoodandwine.se, where schedules and activity descriptions are available.
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