500 brands and 4,000 outdoor professionals will gather from 25 to 27 January 2027 in Grenoble. The three-day show at Alpexpo combines equipment, apparel and accessories with dedicated retail solutions.
Dates and venue for Sport Achat Hiver 2027
Sport Achat Hiver 2027 runs 25 to 27 January at Alpexpo in Grenoble. The format follows a professional trade show aimed at buyers, retail teams and category managers.
Key figures for Sport Achat Hiver 2027
The event occupies 20,000 square metres and brings together 500 specialty brands and some 4,000 industry professionals. Sport Achat has been operating since 2003 and organizes the offer into five distinct sectors to streamline visits and sourcing.
What brands will show at Sport Achat Hiver 2027
Exhibitors are grouped into equipment, textile, accessories, lifestyle and point of sale universe. That mix covers technical gear, mountain apparel and merchandising solutions for stores.
With 500 exhibitors, companies can present full ranges from apparel collections to technical footwear and accessories. The sector segmentation helps buyers focus on specific product categories efficiently.
How to prepare B2B prospecting for Sport Achat Hiver 2027
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Segment your target list by sector. Use the five-sector layout to prioritize 15–20 meetings per day and avoid scattershot visits.
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Bring concrete sales materials. For fashion, supply tech packs, size charts and clear commercial terms. For equipment, emphasize specs and relevant certifications.
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Coordinate samples and logistics. Confirm who covers shipping and when samples will be available for physical inspection.
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Prepare negotiation metrics. Have target margins, return conditions and launch proposals ready. Past exhibitors reported high meeting volumes over three days and store openings after the show, so clarity on terms speeds decisions.
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Structure follow-up. Send a concise proposal after each meeting with deadlines and next steps to convert interest into orders.
Programme elements and format
The edition features a Fresh Zone and curated brand lists alongside conference and workshop sessions led by industry experts. Dedicated spaces for new labels and retailer-focused content aim to contextualize trends and buying strategies.
Closing note and official link for Sport Achat Hiver 2027
For teams sourcing winter collections or evaluating technical suppliers, arriving with a tight agenda, sample availability and negotiation criteria will be decisive in Grenoble. Full programme and registration details are available at http://sport-achat.com/en
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