The outdoor market demands technical garments and gear that can be tested and compared on site. Sport Achat 2026 takes place from 26 to 28 January 2026 in Alpexpo, Grenoble and focuses on sports clothing and outdoor equipment for the B2B space.
Dates, venue and format of Sport Achat 2026
Sport Achat 2026 runs from 26 to 28 January 2026 at Alpexpo in Grenoble. The event is produced by Sportair, an agency that has organized outdoor gatherings since 2003 with an emphasis on hands-on testing and product experience. The Alpexpo venue concentrates exhibition halls and test areas under one roof.
Exhibitors and product focus
The fair gathers manufacturers and distributors linked to the outdoor apparel and equipment market. The event description highlights technical sportswear and outdoor gear as the core categories, attracting brands, textile suppliers and specialized equipment vendors seeking contacts with retailers and B2B buyers.
How to prepare commercial outreach at Sport Achat 2026
Preparation should be tactical and execution-focused. Practical steps:
Pre-show actions
- Select a shortlist of priority buyers and prepare tailored talking points.
- Bring ready-to-share samples and technical sheets; tactile testing matters more than long presentations.
- Book short demo slots at Alpexpo to showcase product performance.
On-site tactics
- Use controlled demos to highlight fabrics and fits. Product experience shortens buying cycles.
- Focus meetings on regional distributors and shop buyers who can place initial orders.
Post-show follow-up
- Deliver technical summaries and commercial terms within 72 hours.
- Convert trials into pilot orders with clear timelines and success metrics.
Testing areas and the value of hands-on trials
Sportair frames its events around test and experience. For outdoor brands this requires dedicated setups that let buyers interact with textiles, evaluate functionality and compare solutions. Bringing comparator samples can sharpen commercial conversations.
Final recommendation and link
If you aim to activate sales channels in the outdoor segment, prioritize product samples, concise demos and immediate technical documentation. Sport Achat 2026 at Alpexpo, Grenoble provides the setting to turn product trials into business opportunities. More information and registration are available at the official site https://www.sportair.fr
