Outdoor living is reshaping product assortments and sourcing for retailers and manufacturers. Spoga+gafa appears in June as a marketplace where outdoor furniture makers, garden care suppliers and BBQ manufacturers meet buyers from across Europe and beyond.
What to expect at Spoga+gafa 2027 in Cologne
Spoga+gafa 2027 runs from 15 to 17 June at the Exhibition Centre Cologne. Since 2026 the show adopted a reworked theme concept to segment product ranges and direct buyers to the most relevant areas. Exhibitor services include online stand planning and commercial tools. An early bird rate of 232 Euro per square metre applies for applications submitted by 30 October 2026.
Theme worlds and exhibitor profile
The trade show organises product offerings into clear theme worlds: Living for outdoor furniture and décor, Creation&Care for garden maintenance and design, BBQ for grilling hardware and accessories, Outdoor Adventure for leisure activities and the Flavour Market linking culinary products with BBQ. The Garden Sourcing Hub connects European buyers with Asian suppliers.
This layout helps buyers from garden centres, DIY retailers and outdoor lifestyle shops locate suppliers and compare ranges efficiently.
Key stages and side events
Programming includes live demonstration stages such as the Pitmaster Stage and the Digital Garden Stage, the Pit & Pitch format and guided tours. Social events include the Prime BBQ Night and association-led receptions that concentrate buyer traffic in the evenings. The show app supports exhibitor searches and meeting scheduling on site.
How to prepare B2B prospecting at the fair
Align your target segments with the theme worlds and secure demonstration slots where performance matters. Use the app to request meetings ahead of the show and schedule short follow-ups after demos to capitalise on interest. Prepare tailored materials for buyers using the Garden Sourcing Hub and plan logistics around stand construction windows to avoid last-minute disruptions.
Focus follow-up sequences on converting demonstration interest into orders rather than generic outreach.
Practical information for exhibitors and visitors
The venue is Exhibition Centre Cologne. Services available on site cover stand construction and dismantling, logistics, marketing packages and exhibitor passes for set-up. Registration and commercial conditions including the early bird offer are handled through the official site at http://www.spogagafa.com.
Final note and action
For companies in gardening, outdoor furniture or BBQ, Spoga+gafa 2027 is an occasion to place live demonstrations and curated meetings at the centre of their commercial plan. Review the stand options and early bird conditions on http://www.spogagafa.com then prioritise demonstration slots and app-based meetings to turn presence into orders.
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