The olive oil sector mixes long heritage with modern value chain demands; that contrast shapes commercial priorities in Verona for 2027. SOL2EXPO 2027 takes place from 28 February to 2 March 2027 at the Verona Exhibition Centre and gathers B2B activity and public-facing showcases around extra virgin olive oil and vegetable oils.
Location and schedule
SOL2EXPO 2027 runs over three days at the Verona Exhibition Centre, with sections aimed at professional buyers, producers and consumers. The layout includes tasting areas and demonstration spaces designed for commercial interactions.
Companies and segments present
Exhibitors cover the full olive oil ecosystem: EVOO producers, vegetable oil brands, milling and bottling technology suppliers, and cosmetic firms using oil derivatives. The event also highlights topics such as nutraceutical applications, circular economy practices and oil tourism according to the fair’s program.
Notable activities and format
The program features tastings, showcooking and competitions like the SOL d’Oro International EVOO Awards. Training sessions and sensory testing zones allow buyers to evaluate products under trade conditions. The event includes an official networking and matchmaking platform to schedule B2B meetings across the three days.
How to approach B2B prospecting at SOL2EXPO 2027
Set clear daily goals. Start by identifying the buyer profiles you need to reach and arrange meetings through the matchmaking platform. Bring representative samples and concise technical sheets that emphasize traceability, variety and sustainability certifications. Prepare short pitch decks for 15 to 20 minute meetings and translated materials for international contacts.
At your stand prioritize short guided tastings with visible tasting notes and a clear follow-up contact point for commercial agreements. Use the scheduled B2B sessions to lock specific next steps with deadlines and responsibilities.
Practical checklist before attending
Register on the connect platform and download the exhibitor catalog. If presenting food products check labeling and transport rules. Confirm sample shipping to Verona Exhibition Centre and the designated build-up and breakdown windows.
Final note and action
SOL2EXPO 2027 concentrates commercial and demonstration opportunities for operators across the olive oil value chain. If your aim is to meet specialized buyers or pilot a product launch, schedule meetings through the matchmaking platform and focus on sensory presentations. Detailed schedules and registration options are available at http://solverona.com, where you can finalize your agenda and access credentials.
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