The olive oil and vegetable oils sector turns to Verona in March. SOL Expo 2026 takes place from March 1 to 3 in Verona and combines professional exhibition areas, consumer experiences and a new B2B matchmaking platform.
History and focus of SOL Expo in Verona
Born in Italy and with more than thirty years of history, SOL Expo is a vertical fair dedicated to the extra virgin olive oil chain and vegetable oils. The 2026 edition highlights territorial quality, sustainability and related sub-sectors such as cosmetics derived from olive oil and processing technologies.
For 2026 the organiser introduces an official platform for networking and B2B matchmaking to streamline meetings between producers and buyers from domestic and international markets.
Practical information for SOL Expo 2026
SOL Expo 2026 runs from March 1 to 3 at Veronafiere in Verona. The fair includes professional tasting areas and showcooking sessions open to both trade professionals and consumers.
Exhibitor listings and the Connect SOL Expo platform allow visitors to review companies and services present at the fair.
Program highlights for the 2026 edition
The event pairs commercial exhibition with training and product visibility moments. Scheduled activities include professional tastings, showcooking, informative sessions and awards such as the SOL d’Oro International EVOO Awards.
Sections cover extra virgin olive oil, vegetable oils, cosmetics based on olive derivatives and technologies for the olive sector. Crosscutting themes include nutraceuticals, circular economy and olive tourism.
How to approach B2B prospecting at SOL Expo 2026
Use the matchmaking platform to schedule meetings in advance. Register products in the exhibitor catalogue and secure slots on Connect SOL Expo to target specific buyers.
Bring clear technical datasheets showing variety, extraction method, certifications and packaging formats. For cosmetics provide INCI lists and samples for technical checks. Include logistics details and minimum order quantities to speed up commercial negotiations.
When targeting international buyers emphasise pricing by volume, export terms and sanitary documentation. For local buyers highlight varietal origin, organoleptic profile and culinary uses.
Closing note and next steps
SOL Expo 2026 combines a specialised commercial offer with hands-on product activities that ease product assessment. If your business operates in the olive oil chain or in related products, plan meetings and prepare technical materials by consulting the official site at https://sol2expo.com.
Verona in March concentrates production and commercial contacts from the olive sector; arriving with samples, documentation and a meeting agenda increases the effectiveness of participation.
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