Commercial football sits at the intersection of media rights, sponsorship and applied technology. In May Amsterdam brings together club executives, brands and solution providers for three days of executive content, brand activations and professional networking.
Dates and venue in Amsterdam
Soccerex Global Convention 2026 takes place from 11 to 13 May 2026 in Amsterdam. The schedule includes a VIP reception on day zero and two full days of conference activity at Johan Cruijff ArenA, with an exhibitor floor and evening social program.
Who attended and what was on show
The edition featured over 40 speakers on stage and representation from more than 30 countries. Attendees included club and league executives, federation officials, sponsorship agencies and tech vendors. The exhibitor area showcased solutions for sponsorship, stadium operations, fan engagement and medical performance.
Speakers covered governance, performance analysis and academy development, offering a mix of strategic perspectives and practical case studies that companies and clubs could evaluate for partnerships.
Program and activations at Johan Cruijff ArenA
The conference explored 16 thematic areas across two days of core programming. Sessions ranged from commercial growth and sponsorship to infrastructure and women’s football. Brand activations and exhibitor demonstrations ran alongside the stage sessions, creating opportunities for hands-on interaction.
Evening receptions and VIP experiences facilitated executive-level follow-ups and informal meetings outside the formal program. The organizer also published speaker archives and program materials for post-event reference.
Preparing B2B outreach at Soccerex Global Convention 2026
Define three clear commercial outcomes before attending and use the event’s networking platform to pre-arrange meetings. Identify priority contacts by role and topic and prepare a concise one-line proposition for each target.
On the exhibitor floor focus on short demonstrations and leave behind digital collateral that decision makers can review later. For executive conversations propose concrete next steps and timelines, and use social events to secure brief follow-up slots within 7 to 10 days after the convention.
Key figures from Amsterdam
- 40+ speakers on stage
- 2 days of core program
- 16 themes explored
- 30+ countries represented
These numbers summarize the international reach and thematic breadth of the Amsterdam edition.
Final note and official link
The event highlighted the trade-offs between commercial expansion and governance and underscored technology’s role across the sport. Turn the contacts and insights gathered in Amsterdam into timebound pilots and written agreements to move partnerships forward. Full program details, speaker lists and post-event materials are available at https://soccerex.com/europe-2026/.
Imágenes
