Point of sale marketing needs practical answers that convert foot traffic into transactions. Shop! Le Salon 2026 takes place April 1 to 2 in Paris and gathers suppliers and agencies focused on retail activation.
Dates and venue for Shop! Le Salon 2026 in Paris
The two-day event runs at Paris Expo Porte de Versailles. The venue groups solutions across permanent and temporary PLV, store fixtures, digital retail media and activation services showcased at the show.
Companies and solutions on display
Exhibitors include PLV manufacturers, retail design studios, digital in-store media providers and companies offering store fixtures and layout services. The event site lists exhibitors for 2026, a practical resource to target meetings by specialty.
Program and headline activities
The program features conferences with industry speakers, live demonstrations and post-event conference replays. The show also runs the SHOP! Awards and programming in partnership with C!Brand addressing packaging, signage and printed communication.
How to prepare B2B prospecting at the show
- Map exhibitors in advance using the 2026 exhibitor list to prioritize contacts.
- Set three clear objectives per meeting such as technical fit, pilot terms or pricing.
- Bring compact case studies that show before and after outcomes for PLV or store activations.
- Schedule demos and fixed meeting times to avoid inefficient walkthroughs.
- Ask for in-store metrics and installation timelines to judge operational fit.
Practical tips to follow up fast
Provide a digital kit with technical sheets and a dedicated landing page for leads captured at the show. Focus outreach on brand managers and retail experience leads. For proposals aimed at chains or franchises include scalability and installation cost estimates.
Final note with official link
Shop! Le Salon 2026 lets buyers and suppliers test comparable solutions for the last meters of retail execution in one place. Check the exhibitor list and program to schedule meetings and demos on the official site https://www.shop-le-salon.fr.
