Three days at Messe Frankfurt focused on shisha and vaping products will concentrate catalog review and commercial meetings. ShishaMesse 2027 runs from April 23 to 25 in Frankfurt and moves its setup to Hall 12 inside the fairgrounds.
Dates and venue for ShishaMesse 2027
ShishaMesse 2027 is scheduled for April 23 to 25 at Messe Frankfurt. The event will occupy Hall 12 of the venue. According to the event site, tickets went on sale in September.
Exhibitor profile at ShishaMesse
The show gathers manufacturers and importers across shisha tobacco, vape devices, hookah accessories and consumables such as charcoal. The published figure for stands is 300 exhibitors, which frames the event as a trade and retail sourcing environment with a dense exhibitor mix.
Key figures and history
The fair runs annually since 2013 and uses around 30,000 square meters of exhibition space as reported by the organiser. The programme includes category awards for product recognition that help buyers shortlist suppliers quickly.
Preparing B2B outreach in Frankfurt
Set daily targets and map out the exhibitor list before arrival. Identify priority suppliers and request meetings in advance. Prepare concise commercial questions covering minimum order quantities, lead times, certifications and packaging formats. Bring physical samples where relevant and digital PDFs accessible via QR for quick sharing. Use the Hall 12 floorplan to plan an efficient route and reduce transit times between stands.
Three practical steps to improve conversion at the fair:
- Book appointments directly with key exhibitors and confirm exact meeting points within Hall 12.
- Prepare clear purchase scenarios per client segment to negotiate on the spot.
- Capture contact data in a structured format and send a follow-up email within 48 hours after each meeting.
Activities and product awards
The event publishes awards across categories such as Best Tobacco, Best Accessory, Best Charcoal and Best Hookah. These distinctions can speed up supplier selection and indicate products with market traction.
Closing note and official link
For teams sourcing shisha and vape products, ShishaMesse 2027 concentrates 300 exhibitors across 30,000 m2 in Frankfurt and offers a compact window for supplier evaluation. Buy tickets and check exhibitor lists on the official site https://shishamesse.de and schedule meetings in advance to make the most of Hall 12 at Messe Frankfurt.
