Operators from catering, bakery and hotel services gather in Nantes for a four day market view of professional equipment, supplies and service solutions. The event concentrates buyers and technical decision makers in one venue.
Serbotel 2027 takes place from October 17 to 20 at Exponantes - La Beaujoire in Nantes. Organized by Exponantes on a biennial basis since 1985, the show assembles manufacturers of kitchen equipment, distributors of ingredients and service providers for restaurants and hotels.
Dates and venue in Nantes
Serbotel 2027 runs from October 17 to 20 at Exponantes - La Beaujoire. The site combines demonstration areas and competition stages with exhibition halls for machinery and product suppliers. Check schedules and ticketing on the official website to book meetings and plan stand visits.
Sectors and exhibitor profile
The fair covers professional gastronomy, bakery and pastry, hospitality and restaurant supply. Exhibitors present commercial kitchen systems, bakery ovens and machinery, gourmet products and provisioning solutions for hotels and catering operations. The participant mix typically includes manufacturers, distributors and service companies targeting the horeca channel.
Competitions and live demos at Serbotel 2027
Competitions and live culinary demonstrations bring chefs, pastry specialists and procurement teams to the show floor. These activities provide direct user feedback and allow buyers to assess product performance under real conditions. Schedule attendance at practical sessions that showcase operational use of the equipment you market.
Preparing B2B outreach at Serbotel 2027
Set clear meeting goals by buyer profile: central kitchens, independents, hotel chains and industrial bakeries. Bring concise demo materials and case studies matched to client size. Prioritize contacts who manage operations or purchasing and arrange on-site technical trials when feasible.
Register key prospects in advance and book 30 to 45 minute slots for focused demos. Equip your sales team with scripts that emphasize operating cost savings, maintenance ease and process compatibility. If your product needs training, plan a short stand session to convert interest into follow-up trials.
Organization and trajectory
Serbotel is organized every two years by Exponantes since 1985. The show combines commercial displays with professional competitions and services aimed at restaurateurs and hoteliers, enabling suppliers and buyers to compare solutions in practical contexts.
Serbotel 2027 is more than a product showcase. For commercial teams it is a chance to prove technical claims to actual operators. Review the competitions schedule and demonstrate how your solution reduces operational burden or streamlines kitchen workflows. Tickets and event details are available at http://www.serbotel.com where you can also find venue services and schedules.
End the event with a short action plan: follow up within 72 hours, send tailored technical proposals and arrange pilot tests. That approach turns fair contacts into commercial agreements for the year ahead.
