Spring in the Alpine corridor brings a wave of home and leisure concepts that set the season. Schau! 2026 takes place from April 9 to April 12 2026 in Messe Dornbirn and gathers offers in decoration, gardening, health, gastronomy and travel aimed at visitors from Austria and neighboring regions.
Practical dates and venue
The event runs from April 9 to April 12 2026 at Messe Dornbirn. The venue hosts six themed SCHAUplätze that structure the visitor journey and concentrate sectoral offers in dedicated halls and outdoor areas.
Thematic layout and highlighted areas at Schau! 2026
The fair is organized around six SCHAUplätze. The garden route includes GartenSCHAU! and BlumenSCHAU! with landscape and floral concepts. A dedicated health hall named SCHAU! auf dich focuses on prevention, free health checks and a forum with short talks and workshops. Other areas include Genuss & Wein for food and wine, Freizeit for leisure and travel offers, and specific zones for Wohnen and Haushalt showcasing home solutions.
Key figures
Official communication cites around 280 exhibitors across approximately 38,000 square meters. Visitor flows include audiences from West Austria, southern Germany, eastern Switzerland and Liechtenstein, creating a cross-border regional profile.
Exhibitor profile and commercial opportunities
Exhibitors range from interior designers and garden professionals to providers of household solutions, preventive health services and regional food and wine producers. For B2B outreach focus on clear product sheets, supply conditions and demonstration setups. Live demonstrations work especially well for garden and home products that benefit from physical testing.
How to prepare B2B prospecting on site
- Set measurable contact targets for each day to cover regional buyers.
- Use QR links to digital catalogs to speed follow up and reduce printed material.
- Book demo slots in GartenSCHAU! or tasting spaces in Genuss & Wein for products that require live trials.
- Coordinate meetings with health professionals in SCHAU! auf dich for offers linked to prevention or care services.
Program formats that drive engagement
The mix of static displays and interactive formats, including a health forum and extensive consultation hours, makes it straightforward to engage end consumers and trade visitors. Tasting and trial areas help convert interest into immediate sales or concrete leads.
Final takeaway and official link
For companies targeting home and leisure buyers in the Alpine region, prioritize live demonstrations and clear post-event follow up processes. Visit the official site https://schau.messedornbirn.at to complete logistical arrangements and access the exhibitor directory.
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