Conscious and sustainable food is gaining space in professional menus and shelves. SANA Food 2026 takes place from 22 to 24 February at BolognaFiere and concentrates B2B buyers from Horeca and specialty retail around organic, vegan and certified products. Below we outline attendee profiles, program highlights and a practical approach to commercial prospecting.
Practical details to plan your trip
SANA Food 2026 runs at BolognaFiere from 22 to 24 February 2026. The format targets qualified buyers and lists 16000 attendees as a reference figure. The fair is structured to favor direct contact between operators and independent producers focused on traceability and certifications such as organic and protected designations.
Before you go check the Buyers Program and the product catalogue to map exhibitors by category. If you operate in foodservice or specialty retail, identify suppliers whose certifications and pack formats match your operational needs.
Sectors and company profiles on show
Exhibitors present positions in organic and natural food, vegan alternatives, PDO and PGI specialties and high quality artisanal products. The event links foodservice solutions with retail-ready items, and the simultaneous Slow Wine Fair expands taste and pairing options for buyers looking to curate premium assortments.
Buyers in hospitality should focus on suppliers offering service-ready formats and reliable logistics. Retail buyers should prioritize unique product stories and labels that facilitate customer communication and premium pricing.
Program highlights worth attending
Key features include guided tastings and masterclasses aimed at professional buyers. Thematic areas spotlight extra virgin olive oil, balsamic vinegar and social food initiatives. Dedicated spaces for foodservice promote meetings between producers and catering operators.
Use tasting sessions to test sensory acceptance against target price points and logistics feasibility. Record team impressions to compare supplier options after the event.
B2B prospecting checklist
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Shortlist. Filter exhibitors by certification and format and schedule up to 15 meetings.
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Prepare documents. Carry price lists by volume, lead times and payment terms. A concise technical sheet speeds decisions.
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Tasting with purpose. In tastings focus on two variables price and delivery. Note pack sizes suitable for your operation.
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Fast follow up. Send a summary with agreed points and request samples or commercial terms within two weeks.
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Certification as leverage. Organic labels and protected designations help open doors with distributors and end customers.
Final note and official link
SANA Food 2026 gathers buyers and producers around quality and sustainability in both foodservice and specialty retail. For teams looking to refresh offerings with conscious products a targeted preselection and disciplined follow up will turn fair meetings into commercial trials. Details on registration and the program are available on the official SANA Food site at https://www.sana.it/en/explore/sana-food/13243.html
