Outdoor tourism and vehicle-based travel continue to drive product development and destination planning across Europe. From 12 to 20 September Parma hosts Salone del Camper 2026, concentrated at Fiere di Parma with displays of vehicles, accessories and travel proposals.
H2 Dates venue and opening hours
Salone del Camper 2026 runs from 12 to 20 September with daily hours from 9:30 to 18:00 at Fiere di Parma. The location allows delegates to combine fair visits with on-site activities and local itineraries promoted by the organisers.
H2 What visitors will find at Salone del Camper 2026
The show brings manufacturers of recreational vehicles together with suppliers of equipment and travel services. The fair programme highlights themed areas such as Family & Pet, Sport & Lifestyle, Nature and Food & Wine, pairing product displays with destination showcases and experiential activities.
H2 Key figures from the previous edition
Published figures for the 2024 edition give a sense of scale. The event gathered over 330 exhibitors across 110,000 square metres, recorded upwards of 100,000 entries and accredited more than 500 media professionals.
H2 How to prepare B2B prospecting in Parma
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Target selection: study the exhibitor catalogue and shortlist brands and suppliers whose portfolios complement yours. Focus on those with matching distribution or service needs.
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Book meetings in advance: secure appointments before arrival and confirm meeting points inside the appropriate halls. Send concise technical dossiers in advance so contacts arrive briefed.
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Plan demos and logistics: if your offer requires a vehicle or on-site demo, schedule setup times and clearly map routes through the halls to maximise visibility.
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Lead capture and follow up: use digital forms to record leads and tag them by priority. Define a follow up window within days after the fair and prepare tailored commercial offers.
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Segment messaging: prepare at least two pitch variants, one for distributors and another for tour operators or destination managers.
H2 Practical notes for professional visitors
Buying tickets online secures entry and avoids queues. The fair mixes indoor and outdoor activities including showcooking, sports spaces and family zones. Check the activity schedule to plan visits to demos and presentations on specific days.
H2 Closing note and official link
For companies working with motorhomes, accessories or outdoor destinations, Salone del Camper 2026 concentrates product supply and buyer attention in a single week. Arrive with an agenda, targeted materials and a short-term follow up plan to turn meetings into contracts. Full details on exhibitors, schedules and tickets are available at the official site https://www.salonedelcamper.it
