The autumn calendar for wine places Besancon as host from 16 to 18 October 2026. Three days focused on tasting and buying directly from French producers take place at the Parc des expositions Micropolis.
Dates and venue in Besancon
Salon Vinifrance Besancon 2026 runs from 16 to 18 October 2026. Published hours are Friday 14h to 21h, Saturday 10h to 20h and Sunday 10h to 18h. The venue address is Parc des expositions Micropolis, 3 boulevard Ouest, 25000 Besancon. Services listed include a drop-off area, free parking, on-site catering and a visitor guide.
Exhibitors and audience profile
The fair brings together producers from across France presenting wines and gastronomic specialties. The event targets wine enthusiasts as well as professional buyers from horeca and specialty retail. The programme highlights the ability to taste, purchase wine directly from producers and receive their advice on selection.
Visitor services and flow
Organizers provide a venue map and an exhibitor list to plan tastings and purchases. Adult tickets are priced at 6 euros and entry is free for under-18s accompanied by an adult. The event sells tasting glasses on site for 1.50 euros according to published information.
How to prepare B2B prospecting in Besancon
- Set clear objectives by time slot. Use early Saturday for formal meetings and Friday evening for informal contacts.
- Prioritize exhibitors by region or product type using the exhibitor list. Prepare a checklist covering vintage, bottle formats, selling terms and delivery logistics.
- Bring a concise written offer including purchase terms, volumes and lead times to hand over after tastings to secure follow-up.
- Manage logistics and costs. If handling samples, ensure correct packaging and declarations; if placing orders, clarify export and transport conditions in advance.
These steps turn a tasting visit into an actionable commercial engagement.
Key figures for 2026
The event is listed as the 31st edition. Published figures show 3 500 visitors and 60 exhibitors.
Final note and official link
For horeca buyers and specialist retailers, the fair serves to evaluate regional offers and agree direct purchases with producers. Check practical information and the exhibitor list on the official site http://besancon.salon-vinifrance.fr before scheduling meetings and visits.
