Selecting the right wines remains a daily challenge for restaurants and specialty retailers. Salon CPV 2026 arrives in Lyon on 28 September 2026 to bring together buyers and prescribers focused on discovery, tasting and exchange.
Practical information for Salon CPV 2026 Lyon
The one day event takes place on Monday 28 September 2026 at L’Embarcadère in Lyon. The format emphasizes discovery and tasting with dedicated spaces for professional exchange. The organizers reference 25 years of activity in the wine sector.
Who attends and who exhibits at Salon CPV 2026
The event targets restaurant buyers, specialty wine shops and buyers for gourmet outlets. Exhibitors are mainly wineries and producers presenting selections aimed at commercial placement. The balance between producers and buyers allows direct comparison and negotiation on the spot.
Event format and activities
Official materials describe the salon as a discovery and tasting event focused on exchange. Attendees can expect guided tastings and open tasting areas where they can sample wines by the glass. That setup helps evaluate sensory profile, price positioning and suitability for different sales channels.
How to prepare commercial prospecting for Salon CPV 2026
- Set clear objectives by buyer type. For restaurants establish number of SKUs to add and target margin. For shops prioritize turnover and consumer profiles.
- Preselect up to ten priority producers and schedule short meetings of 20 minutes to streamline comparisons.
- Bring technical sheets and price lists in digital format for instant follow up. Relying only on physical cards slows the process.
- Prepare sales arguments that link each bottle to a specific use in a menu or retail setting. Include suggested pairings and supply terms.
- Plan immediate follow up. Log contacts and provisional agreements on site to accelerate closures in the weeks after the show.
Why attend in 2026
When supply diversifies, a focused tasting day like Salon CPV 2026 helps buyers narrow options in a single session. The focus on tasting and direct contact with producers shortens trial cycles and speeds purchase decisions for professional buyers.
For practical details and registration consult the official site at https://salon-cpv.fr and secure your participation in advance. Arriving with a selection strategy and a clear follow up plan turns a tasting day into a measurable commercial operation.
