The intersection of AI and sales operations is reshaping B2B go to market approaches. Sales Summit 2026 gathers vendors, sales leaders and digital specialists for two days in Düsseldorf to discuss practical use of sales technology.
Dates and venue for Sales Summit 2026 Düsseldorf
The summit runs from November 4 to 5, 2026 at Areal Böhler in Düsseldorf. The layout combines an exhibition area with multiple stages for presentations and panels. Ticketing and schedules are published on the official site.
Who attends and who exhibits
The 2026 edition lists over 1,500 attendees, more than 100 exhibitors and upwards of 150 speakers. Profiles include heads of sales and marketing in B2B, digital transformation leads and providers of CRM, automation and sales enablement tools.
Program highlights and selected speakers for 2026
Topics cover sales technologies, CRM integration, AI for lead scoring and social selling. Notable speakers named for 2026 include Ute Bartelt from Tchibo, Rebecca Bell from DeepL, Yannick de Jong from Stepstone and Sabrina Mehlitz from Tagesspiegel Background. Several corporate speakers represent companies such as Bosch, Bayer and Telefónica.
How to prepare B2B prospecting for Sales Summit 2026
-
Prioritize target accounts. Choose a short list of high value prospects and schedule meetings for product validation.
-
Ready concise demos and one page use cases. Provide instant access via QR codes or short links.
-
Standardize lead capture into a single CRM process to speed follow up and reduce duplicates.
-
Set a seven day follow up plan with tailored messages based on the interaction type.
-
If exhibiting, reserve time slots for decision maker meetings and short on-stand presentations.
Practical preparation ensures the technology and contacts convert into measurable pipeline.
Key numbers
- Attendees 1,500+
- Exhibitors 100+
- Speakers 150+
- Program hours over 45
These figures underline the summit focus on adopting sales stack components such as CRM, automation and AI.
Final note and registration link
For teams evaluating vendors or planning to accelerate lead generation with new sales tools, arrive with a prioritized meeting plan and a CRM-ready capture workflow. Tickets and the detailed agenda are available at https://salessummit.de
