September brings concentrated agropecultural activity to Salamanca with a mix of livestock displays, technical sessions and national auctions. Salamaq 2027 takes place from 2 to 6 September 2027 in Salamanca and keeps a strong emphasis on livestock and field equipment.
Dates and practical notes for Salamaq 2027
Official activity runs from 2 to 6 September 2027. The program includes national cattle auctions and professional days focused on autumn crops and livestock management, with ongoing upgrades to the fairgrounds driven by planned investments.
Sector presence at Salamaq 2027
Exhibitors and visitors cover the agricultural and livestock value chain. The event includes an international purebred livestock exhibition alongside stands for agricultural machinery, inputs and services for production animals. Key profiles attending include cattle breeders, equipment distributors and suppliers to the agri food chain.
Highlighted program items for this edition
Key items include the National cattle auction and Herbiagro sessions on autumn crops, reduction of agrochemical use and digitalization. Previous editions featured tastings of local products and photography awards linked to the sector. Auctions and professional sessions concentrate much of the commercial activity.
Key figures to note
The previous edition recorded over 90 000 visitors and set a record auction price for a Limousin animal at 30 200 euros. Investments of up to 10 million euros have been announced for phased upgrades to the fairgrounds, affecting facilities and exhibitor arrangements.
B2B prospecting tactics for Salamaq 2027
Actionable steps for sales teams
- Prioritize targets by buyer type. Focus on meat cattle breeders and machinery resellers. Plan meetings around auction schedules and professional sessions.
- Use compact technical fact sheets and QR links to detailed catalogs. Keep physical materials concise and directly relevant.
Pitch approach
- Discuss productivity metrics, operating costs and after sales support rather than generic benefits. For genetics sales, support offers with auction results and breed performance where available.
Closing recommendation
Salamaq 2027 combines auctions, technical programming and commercial stands that shape the timing and opportunities for sellers and buyers. Plan contact lists ahead, align demos with auction windows and adapt materials to the farming reality of attendees. Full program details and results are available on the official site https://www.salamaq.es/.
Registration and tickets on the official website: salamaq.es
