The MMC catchment serves some 17 million end consumers and about 6,000 retail outlets, a significant commercial base for sports and outdoor supply in Germany. Against that backdrop QUARTERsports 2026 takes place from 1 to 3 August 2026 in Schkeuditz and focuses on order days for brands and retailers in the sector.
QUARTER brand and event origins in Schkeuditz
QUARTERsports is part of the MMC Mitteldeutsches Mode Center order day portfolio. Regtrade AG organizes the event and has integrated former gatherings such as SportLeipzig and the CDH-Lederordertage bagStyle under the QUARTER umbrella. That alignment aims to streamline order activity and connect suppliers with retail buyers on the MMC campus.
Practical information for QUARTERsports 2026
The event runs 1 to 3 August 2026 at MMC Mitteldeutsches Mode Center in Schkeuditz. The location benefits from proximity to airport, motorway and rail links, and the Globana Airport Hotel on campus supports attendee logistics and short stays.
Exhibitor and buyer profile
QUARTERsports targets companies in the sports and outdoor sector. Given the MMC structure, exhibitors typically present sports textiles, technical footwear, outdoor equipment and sports goods aimed at wholesale and retail ordering. The setting favors suppliers who operate on a catalogue and order-by-collection model for independent retailers and regional chains.
Practical tips for B2B prospecting at the show
Set clear goals before attending. Identify priority wholesale accounts and regional MMC buyers to target. Prepare product materials focused on order quantities, pack breakdowns and lead times. Deliver a concise 90 second commercial pitch that highlights MOQ and delivery capability, which accelerates purchase decisions during order days.
Bring physical samples for size and finishing checks. For the commercial team, schedule 30 minute slots per buyer and allow time for fittings or demonstrations. Order day formats at MMC tend to be intense so time management and a focused product selection improve conversion chances.
Closing recommendation and link
If your business sells to regional retailers or multi-outlet stores, emphasize fast-moving ranges and transparent logistics. For larger chain buyers, document scalable supply capacity and technical specs. Registration and exhibitor information are published on the official event site at https://www.quartersports.de where exhibitor applications and campus services are available.
