The trade season for ski and outdoor products opens in Bolzano with a focused professional audience of manufacturers, distributors, retailers and rental operators. Prowinter 2026 brings commercial offer and sector programs together for three days at Fiera di Bolzano.
Practical information for Prowinter 2026
Prowinter 2026 runs from January 11 to 13 at Fiera di Bolzano. The organizers provide free local bus and train connections and manage tickets and accreditation through online channels. Messe Bozen AG operates the trade fair from the Messeplatz venue.
Exhibitor profile and international reach
The show targets manufacturers, distributors, specialist retailers and ski rental companies working in snow sports and outdoor. Communications from the fair note that more than 30 percent of exhibitors come from abroad, underlining the event’s international footprint and the presence of non-Italian brands.
Program highlights for this edition
Prowinter features sector initiatives including the Ski Industry Climate Summit, the Prowinter goes Outdoor area and the Prowinter Award, with winners recorded for 2024 through 2026. The fair also develops thematic areas in cooperation with outdoor industry groups to showcase collections and season trends.
Tips to prepare B2B outreach
- Schedule meetings in advance and segment contacts by market and channel to match the fair’s international profile.
- Bring technical datasheets and volume pricing, plus key translations if targeting foreign distributors.
- Plan sample logistics and return arrangements ahead of arrival, especially for bulky equipment.
- Prepare short, benefit-focused presentations for retailers and rental operators that highlight commercial advantages.
Stand planning and on-site sales actions
Design your stand for quick meetings and product inspection. Use QR codes to share catalogs and price lists to reduce printed material. Rotate sales team roles to cover technical questions and contract negotiations efficiently.
Closing note and official link
Bolzano’s alpine location creates a logistically convenient gateway between northern and southern European markets, an element to consider when setting territories and transport plans. Find participation details and schedules at the official site https://www.fierabolzano.it/de/prowinter and adapt your commercial plan to reach international buyers and rental operators.
