Private label already accounts for more than half of grocery sales in Spain and that shapes the agenda for Privel 2026. The event takes place from 4 to 5 November in Madrid and brings together manufacturers and retail buyers focused on commercial agreements and international expansion.
Dates and venue at Ifema Feria de Madrid
Privel 2026 runs over two professional days at Ifema Feria de Madrid. IFEMA MADRID organizes the fair with Alimarket as strategic partner. The official site provides access to professional passes, the exhibitor floorplan and tools such as Liveconnect to arrange meetings in advance.
Exhibitor profile and thematic areas at Privel 2026
The show concentrates on private label across three areas: Food, Non food and PetCare. Confirmed exhibitors reach 220 companies, with food manufacturers and suppliers of personal care and household products prominent among participants. The mix is designed to streamline direct contact between product managers and retail buyers.
Second Private Label Congress and onsite activities
The Privel 2026 Congress is organized by Alimarket and proposes sessions to review sector trends, success cases and commercial strategies with national and international perspectives. The organiser reports buyers from more than 30 countries attending, adding an international dimension to the schedule.
Beyond the congress, the fair offers segmented exhibition zones and exhibitor services both on site and through the Liveconnect meeting platform.
How to prepare B2B prospecting at Privel 2026
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Use the exhibitor catalogue and Liveconnect to shortlist key contacts. Prioritize buyers by product category and chain size.
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Bring clear, digital-friendly commercial documentation. Product sheets with ingredients, certifications and logistics conditions speed up commercial filtering. Favor materials that can be shared electronically.
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Present a flexible commercial offer. Prepare volume pricing, production lead times and packaging examples available for private label. Have logistics deadlines and delivery terms ready to answer during initial meetings.
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Schedule 20 to 30 minute meetings and prepare a short product demonstration. Use the fair to validate pricing and terms rather than to present exhaustive technical detail.
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Record contacts with notes on interest and next steps. Assign a team member to follow up immediately after each day.
These steps increase the likelihood that a stand presence converts into commercial opportunities at Privel 2026.
Key figures for this edition
- Confirmed exhibitors 220.
- More than 4,600 m² of exhibition space allocated in the first commercial phase.
- Buyers attending from more than 30 countries.
- The inaugural edition gathered around 5,000 professionals, according to communications from the organiser.
Closing note and where to check details
For companies working with private label, Privel 2026 concentrates relevant manufacturers, retail buyers and digital meeting tools in two days. Plan meetings, check the exhibitor list and secure your pass at the official site https://www.ifema.es/privel to make the most of the Madrid edition and to pursue commercial agreements and market access abroad.
