Pressure on general practice and community teams is forcing quicker procurement and tech adoption cycles. Primary Care 2026 takes place from 20 to 21 May 2026 in Birmingham at the NEC Birmingham and brings suppliers, professional bodies and clinicians together.
Practical information and venue
The event runs at NEC Birmingham - National Exhibition Centre on 20 and 21 May 2026. The venue has direct road and rail links to Birmingham city centre. Check specific travel details ahead of your trip.
Key figures for the show
Primary Care 2026 gathers around 3,000 visitors and over 150 exhibitors. The programme features more than 120 CPD accredited sessions and includes over 130 expert speakers across multiple conference theatres.
Sectors and exhibitor profile
Exhibitors include pharmaceutical companies and med tech suppliers that support the show through exhibition space and sponsorship. The exhibitor mix covers diagnostics, clinical equipment, health IT, digital health vendors, academic institutions and health charities, offering a cross‑section of suppliers for primary care settings.
Programme highlights
The agenda combines CPD-focused sessions across several theatres with practical showcases. The Innovation Lab highlights emerging technologies for primary care. In the 2026 programme a notable session was Adam Kay’s appearance in the GP Clinical Theatre, blending frontline insight with public engagement.
Commercial outreach and networking advice
Approach the show with a short list of target organisations and a one‑page value case that links your solution to workflow improvements. Book short meetings in advance using the exhibitor list, and schedule demos that can be executed in under ten minutes. During clinical events, reference CPD topics to align your message with current clinical priorities and capture agreed next steps with clear timelines.
Collect permissioned contact details during conversations and follow up with case studies that quantify time savings or patient pathway improvements. Framing benefits in operational terms helps procurement and practice managers move from interest to pilot.
Closing note and registration link
Primary Care 2026 combines commercial exhibition with accredited clinical learning, reflecting the operational needs of primary care services. Find exhibitor lists, the CPD programme and registration at https://www.primarycareshow.co.uk/register-interest-2026 and plan meetings around the sessions most relevant to your prospects.
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