Kids fashion and lifestyle move quickly between seasons and January concentrates brands and buyers closing assortments. Playtime 2026 runs from 24 to 26 January 2026 in Paris at the Parc Floral and gathers international designers and avant-garde labels.
Dates and venue in Paris
Playtime 2026 opens across three days at Parc Floral de Paris located on Route de la Pyramide in the 12th arrondissement. Published opening hours are 9:30 to 18:30 for the first two days and 9:30 to 16:30 for the final day. Free shuttles operate from Château de Vincennes metro station exit 3 daily between 9:00 and 19:30.
Exhibitors and product focus
The show mixes ready-to-wear, footwear and lifestyle products for children and parents. Brands listed in the event material include Hello Simone, Naturino, Nobodinoz, Gray Label, True Artist, Sticky Lemon, The Campamento, Pèpè and Lison Paris. The selection pairs established names with newcomers highlighted in dedicated areas.
Key areas at Parc Floral
Curated spaces act as practical buying guides. The Fashion Trend Space stages the Lull and Happenstance trends with selected pieces. The Lifestyle Trend Space gathers everyday and decorative items curated by Fanny Petit. Other focal areas include The New Now Selection, The Singular Selection, Fall in Love With First Timers and Artists on Display where illustrators and pattern designers present prints ready for product application.
The Playground hosts children’s workshops and festival-style activations which can be useful for retail concepts that combine product with experiential programming. The show also points out editorial features and awards such as the Design Hunger Prizes.
Program elements relevant to buyers
The program brings trend presentations and consulting sessions. Future Snoops offers a trends presentation and there are creative workshops, a live mural by Pauline Lemberger and one-to-one advisory slots for brands that book consultations. These formats help buyers spot commercial potential and refine product stories.
How to approach prospecting at Playtime 2026
Build a visit plan that targets thematic areas aligned with your buying brief. Prioritize New Now and First Timers to spot capsule collections and mono-product launches, then follow with Fashion Trend Space for editorial context. Schedule one-on-one meetings to validate timing, production capacity and press positioning.
Note that professional entry is free so logistics for short scouting trips are straightforward. Use the trend and lifestyle spaces to shortlist brands for follow-up meetings after the show.
Practical information and final note
Access by metro line 1 to Château de Vincennes exit 3 is the recommended route and shuttle service connects the station to the venue. For exhibitor lists, workshop schedules and registration, consult the official site at https://www.iloveplaytime.com/playtime-paris. If your sourcing strategy prioritizes novel silhouettes and illustrated textiles, focus your route on Fashion Trend Space and Artists on Display to compare creative directions and shortlist suppliers at Playtime 2026.
