Family entertainment and tabletop gaming continue to capture consumer time and industry investment. Play 2026 takes place from 22 to 24 May 2026 in Bologna and brings together professionals and consumers around toys, games and interactive entertainment for families and youth.
Dates and venue for Play 2026
Play 2026 runs from 22 to 24 May 2026 at the Bologna Exhibition Centre. The site concentrates fair activities in a venue suited to high attendance. The festival website publishes news, galleries and award announcements linked to recent editions.
Exhibitor and visitor profile at Play 2026
The event focuses on toys, games and interactive entertainment aimed at families and young audiences. That defines the exhibitor mix to target when prospecting. Relevant partners include toy manufacturers, board game publishers, casual videogame developers and interactive entertainment studios oriented to family markets.
Program highlights and awards on the festival website
The festival site features news about awards such as Librogame Magnifico 2026 and RPG Magnifico 2026 and posts lists of winners for specialized calls. Those sections help identify authors, publishers and projects that attract media attention and industry interest.
How to prepare B2B prospecting at Play 2026
Set precise objectives for each meeting. For distributor outreach focus on manufacturers and wholesalers showing product launches. For board game contacts prioritize publishers and award winners highlighted on the festival site. For tech-driven entertainment prepare short demos and engagement metrics tailored to family audiences.
Materials to bring
- Functional demos or prototypes ready for short demonstrations
- Technical datasheets and user metrics aimed at buyers and product managers
- A prioritized contact list with tailored value propositions
Agenda strategy
- Schedule meetings in advance, favoring early fair days
- Target exhibitors featured in the festival news and galleries
- Book demo slots during quieter hours for technical conversations
Practical information for visitors and exhibitors
The indicated venue for Play 2026 is Bologna Exhibition Centre. The festival website hosts news, galleries and updates that support visit planning and help locate award winners and editorial highlights. For official details consult the event site.
Closing note and official link
Play 2026 compiles product and editorial activity across toys and games with a focus on family audiences. If your goal is to identify commercial partners in this vertical prioritize meetings with publishers and manufacturers featured in the festival news and awards sections. Full logistical information and the event program are available at the official site http://www.play-modena.it
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