Live entertainment technology is moving fast and venues need tested solutions. Plasa 2027 takes place from 5 to 7 September 2027 in London and brings updates in lighting, audio, AV, staging and special effects.
Practical information for visitors
Plasa 2027 runs at the Olympia Exhibition Centre with opening times set per day: Sunday 5 September 10:00 to 18:00, Monday 6 September 10:00 to 19:00 and Tuesday 7 September 10:00 to 16:00. The event app handles badges, floor maps and meeting bookings.
Sectors and exhibitor profile at Plasa 2027
The exhibitor mix covers manufacturers and service providers for live production. Confirmed names on the show listings include Robe UK, Barco, Rosco, PROLIGHTS, Electro-Voice and Luminex. Categories on the floor range from fixtures and lighting control to trussing, AV processing and rental software.
Program highlights and feature areas
New features include the PLASA Lab for anonymous demos and a Cyber Security Pavilion. The show also includes the PLASA Awards for Innovation where winning products are displayed, plus hands-on audio demonstrations and technical training sessions. A careers and networking cafe is available for recruitment conversations.
Key figures to put the show in context
According to the show information, the event brings together more than 270 industry brands and connects with over 7,000 professionals. Those figures indicate significant footfall and a concentrated opportunity to meet suppliers and technical teams.
B2B prospecting advice for exhibitors and buyers
Prepare with three pragmatic moves. First, use the official exhibitor list to prioritise meetings and pre-book slots in the app. Second, tailor short technical briefs for each meeting that highlight compatibility, total cost of ownership and integration steps. Third, schedule demo slots at PLASA Lab and manufacturer demo areas; live tests answer technical questions faster than brochures. Bring concise spec sheets and a one-page decision timeline to speed follow ups.
Plasa 2027 in Olympia offers a focused environment to assess product launches, validate technical choices and initiate supplier contracts. Check the official site at http://www.plasashow.com for exhibitor lists, app downloads and ticket options and lock in meetings before you travel.
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