The equestrian sector assembles commercial offer and live shows from 3 to 6 December in Hanover. Pferd & Jagd 2026 is held at Deutsche Messe Hannover and brings together an expo area, live presentations and practical education formats.
Dates and venue for Pferd & Jagd 2026
Pferd & Jagd 2026 runs from 3 to 6 December 2026 at Deutsche Messe Hannover. The schedule spans four days and uses multiple halls across the trade fair grounds to host exhibitors, shows and education areas.
Exhibitors and commercial offering at PASSION PFERD
The EXPO area functions as the commercial core. Organisers list over 470 exhibitors presenting equipment, feeding solutions, stable technology and horse care products. The concentration of suppliers supports quick benchmarking and face to face negotiations with manufacturers and distributors.
Shows and special formats in Hanover
Programming includes large scale shows such as Nacht der Pferde and the family-oriented MiMaMo. Additional highlights include entertainment evenings and live podcast sessions tied to the fair programme. Show tickets are sold separately on ticketmaster, allowing buyers to select specific events alongside general admission.
Key figures for the edition
Reported metrics give a sense of the fair’s scale. The previous edition attracted around 50,000 visitors and had over 470 exhibitors across seven halls. Those figures indicate strong footfall and a broad exhibitor mix for the equestrian market.
How to prepare B2B prospecting at Pferd & Jagd 2026
Pre-event mapping. From the list of exhibitors, prioritise brands and distributors aligned with your sales objectives. Book meetings during quieter show slots to secure focused conversations. If you sell technical stable equipment or feed, bring compact samples and clear technical sheets for quick on-stand evaluation.
Pitch and materials. Tailor your pitch to the buyer type. For distributors highlight margins and logistics, for yards and trainers emphasise operational benefits and total cost of ownership. Use short demo videos on tablets to communicate complex installations in noisy environments.
Post-event follow-up. Capture contact details and record specific needs discussed at the stand. Set a clear timeframe for follow-up and prepare personalised offers rather than generic messages.
Closing note
Pferd & Jagd 2026 in Hanover combines a dense exhibitor landscape with high-profile shows, creating direct contact points with both end users and professional buyers. Check programme details, hall plans and ticket options at http://www.pferdundjagd.com/en to align meetings and show attendance with your commercial objectives.
