Central European optics converges on Brno in March for sector updates and commercial meetings. Opta 2026 takes place from 13 to 15 March in Brno and brings together manufacturers, distributors and clinical professionals across optical specialties.
Practical information for Opta 2026 in Brno
The fair runs at Brno Exhibition Center over three days. The venue hosts exhibition halls, professional meeting rooms and hospitality areas. Refer to the official listing at https://www.bvv.cz/en/opta for opening times and access details.
Exhibitors and what to expect at Opta 2026
The exhibition focuses on products and services for optics, optometry and ophthalmology. The event showcases eyeglass frames, lenses, contact lenses and clinical equipment alongside solutions for practice operation and retailing. The presence of regional and international suppliers allows direct comparison of product lines.
Professional programme highlights
The OPTA FORUM centers on preparing practices for artificial intelligence and smart glasses. The agenda includes the TOP OPTA competition for standout exhibits and social gatherings such as the OPTA Party at SONO Music Club to mark the fair’s 30th anniversary. Pavilion G hosts a VIP Club with partner-led sessions.
Key figures
- 3 050 visitors from 16 countries
- 105 companies from 10 countries
- 3 050 m² of occupied area
These metrics provide a snapshot of the fair’s scale and international reach.
B2B prospecting advice for Opta 2026
Plan meetings in advance and map exhibitors that match your procurement or distribution needs. Use the VIP Club and scheduled sessions to secure concentrated time with decision makers. Prepare concise technical sheets and digital resources to speed information exchange during short stand visits.
Practical tips for buyers and exhibitors
Exhibitors should combine live demonstrations with prebooked meetings to maximize contact quality. Buyers should request demos and technical comparisons on site and follow up quickly after the fair. Pay attention to OPTA FORUM sessions on AI and smart glasses if your strategy includes digital or wearable solutions.
Closing note
Opta 2026 concentrates commercial and professional activity in Brno for the optics and ophthalmology sector. Plan your agenda and registration through the official page at https://www.bvv.cz/en/opta to secure meetings and access key sessions.
