European retail concentrates innovation, data and strategic decisions that will define how people shop over the next decade. In September 2026 Paris hosts an edition focused on technology applied to both physical and digital commerce.
Dates and venue in Paris
NRF Retail’S Big Show Europe 2026 takes place from 15 to 17 September at Paris Expo Porte de Versailles. The program combines in-room content with tours and demonstrations on the show floor. The organizers provide differentiated passes and a business meetings service to facilitate encounters between brands and suppliers.
Which companies and profiles will be at NRF Retail’S Big Show Europe 2026
The call brings together brands, technology providers and retailers. Official materials mention the presence of thousands of retailers from 60 countries and more than 200 industry leaders registered as speakers. Among the cited profiles are heads of omnichannel, e‑commerce directors, heads of data and customer experience managers.
Programme and notable zones at the fair
The programme includes plenary sessions and multiple practical formats. On the exhibition side, initiatives such as Exhibitor Big Ideas, Innovators Showcase and the Startup Hub stand out, along with guided Expo Tours and Retail Store Tours. The list of speakers and the full agenda are available on the official website.
NRF Retail’S Big Show Europe 2026 will offer AI simultaneous translation from English into French, Portuguese, Chinese, Italian, Spanish, Dutch, German, Polish and Danish, which makes it easier to follow international sessions.
How to prepare commercial prospecting at the fair
- Define 8–12 meeting objectives before the event and group them by priority. Use the business meetings service to schedule meetings with decision‑makers.
- Prepare a demo or short case of 3 minutes that shows measurable impact on operations or sales.
- Prioritise leads by purchasing capacity and implementation urgency; reserve slots for post‑event follow‑up.
- Identify startups in the Startup Hub to spot agile partners and suppliers for pilot tests.
These steps apply both to technology providers and to brands looking for integration solutions between the physical store and the online channel.
Figures and indicators of reach
The event brings together thousands of retailers from 60 countries and more than 200 leaders participating as speakers. References to lists like Top 50 innovations and to spaces dedicated to demonstrations indicate a practical focus on technology adoption and testing in a real context.
Final thoughts and registration
NRF Retail’S Big Show Europe 2026 concentrates debates on AI applied to the customer, personalization and cross‑border models that already shape commercial decisions. If your goal is to identify operational solutions or close meetings with retail decision‑makers, plan concrete agendas and check stand information and the expo map before traveling. More details about passes, agenda and registration are on the official website http://www.nrfbigshoweurope.com/en
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